In this episode of Real Estate Rockstars with Rick, I sat down with Adam Morejon from Agent Marketers and chatted about innovative social media strategies for real estate agents. The conversation was full of actionable tips, focusing on why real estate agents should have an omnichannel presence and not rely on just one specific platform.
Organic growth
Morejon, who grew his Instagram following to over 50,000 within a year — all organically — shared his journey from zero presence to becoming a local influencer. His story is both motivational and practical, offering Realtors valuable advice on making the most of their social media reach.
What’s striking about the interview is Morejon’s focus on delivering value rather than posting typical “Just Listed” or “Just Sold” content. He encourages Realtors to position themselves as community information hubs by sharing local updates, events and lifestyle content. This approach keeps local followers engaged and attracts potential relocation clients.
Batch for success
One of Morejon’s key strategies is batching content creation on Mondays to ensure a consistent flow of posts, Reels and carousels throughout the week. He highlights how mixing various types of content helps maintain engagement and extend reach. Additionally, Morejon discusses the power of collaborating with local businesses to tap into their audiences and expand visibility.
If you want to grow your Instagram following and generate more leads, you won’t miss this interview. Watch the full video to discover how Morejon’s practical strategies can transform your real estate social media game and establish you as the go-to expert in your community.
Rick Guerrero is the Producing Sales Leader at Neighborhood Loans. You can follow him on Facebook or connect with him on LinkedIn.
