The National Association of Realtors partner now offers branding and marketing services, which includes website creation, customer relationship management and AI-powered search engine optimization.

Nearly six months after leaving the Get.Realtor name behind, .RealEstate has expanded into a full-fledged digital branding and marketing firm for Realtors.

In addition to domain services, Realtors can now access 45 professionally designed website templates for individual agents, teams, brokerages, and various specialties, such as luxury, commercial, and property management.

.RealEstate also offers an artificial intelligence-powered website and search engine optimization (SEO) services, an integrated customer relationship management (CRM) platform, and .realtor and .realestate branded email addresses.

All features are mobile-friendly, the company said, and all packages include a 30-day free trial.

Colleen Lyons Doyle | LinkedIn

The pricing ranges from $9.99 to $109.95 per month for individual agents and brokers, from $10.95 to $249.95 per month for brokerages and teams, and from $12.95 to $24.95 per month for Associations. Individual and team subscribers will receive a discount for annual subscriptions, and all users can add.RealEstate’s onboarding service for $119 per hour.

“When we originally began our business, we were known primarily for domains,” Colleen Lyons Doyle, vice president, RIN and strategic initiatives at the National Association of Realtors, said in a written statement. “Over the last five years, we’ve expanded into a more complete digital branding solution, and this refresh under .RealEstate better reflects what we’ve become and where we’re headed.”

“We want more real estate professionals to own their digital space,” she added. “Our solutions are built to be mobile-ready and SEO-ready so professionals can get online quickly and focus on serving clients.”

Email Marian McPherson

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