Like hipster music fans, some people were into coming-soon listings way before they were cool. Now, however, it seems the whole industry is jumping on the bandwagon, announcing that they’re big fans of the concept.
READ: Where brokerages stand on pre-MLS listings [INFOGRAPHIC]
Last week, stances shifted on pre-MLS marketing, with brokerage leaders, portals and naysayers all weighing in at once, including venerable Keller Williams Co-Founder and Executive Chairman Gary Keller.
Gary Keller: The market is proving ‘exposure drives home value’
In an op-ed last week, the Keller Williams frontman talked transparency and trust as he touted the new Zillow Preview program and its newly announced partnership with Keller Williams, REMAX, HomeServices of America, United Real Estate and Side.
READ: Zillow, Keller Williams and others team up to ‘pre‑market’ listings
With the changes outlined as part of its Preview rollout, Keller said, “Zillow honors agents, buyers and sellers while also respecting MLS rules. For these reasons, we’ve decided to support their new preview listing program. Our franchisees and their agents will be able to place eligible listings into Zillow’s preview listing category during the time period allowed by their local MLS, with their contact information displayed for consumers.”
Gary Keller wasn’t the only industry leader sharing thoughts and concerns last week. Inman’s opinion page has been overflowing with insights and POVs from brokerage leaders and educators.
Indie broker-owner on coming-soon listings and real estate portals: It’s all about control
In its drive to create more control over listings, the industry is providing less transparency, less independent advice and more centralized influence over the final outcome, Red Oak Realty owner and CEO Vanessa Bergmark writes.
Flexibility serves clients better than rigid, one-size-fits-all mandates: ARA co-founder
American Real Estate Association co-founder Jason Haber writes that the trade group’s vision is now becoming industry practice.
Industry leaders: Zillow Preview isn’t the answer — it’s acceleration
Zillow Preview is not a solution to the private listings problem. It is a more palatable on-ramp to the same destination, coach Darryl Davis writes.
Bess Freedman: Days-on-market metrics are facts. Sorry, not sorry
Our transparent real estate market is the envy of most of the world because of how efficient it is, the CEO of Brown Harris Stevens, Bess Freedman, writes.
Zillow’s ‘Preview’ isn’t solving fragmentation. It may be multiplying it
As each major platform builds its own pre-market channel, real estate becomes more segmented, Sean Frank, founder and CEO of Mainframe Real Estate, writes.
Washington state drew the line on private listings. Others should follow: Windermere exec
Washington’s leadership should not be seen as an exception, OB Jacobi, co-president of Windermere Real Estate, writes. It should be a blueprint.
