How Compass, Zillow planned to win the private listing battle: Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Jan 9
Stop calling yourself a salesperson and lean into this identity shift
Coach Darryl Davis pushes back against the real estate industry's credibility crisis with advice on upgrading your professional identity
by Inman Jan 9
Docs offer inside peek at Compass’ war against ‘organized real estate’
‘If we had twice the market share in all of our markets, you can’t bully us anymore.’ A huge new filing sheds light on Compass’s internal strategy as it battles Zillow, NAR and the MLSs
by Taylor Anderson Jan 9
James Dwiggins and Keith Robinson, hosts of the Real Estate Insiders Unfiltered podcast.
Opinion
You asked. They answered. In this no-holds-barred episode of Real Estate Insiders Unfiltered, James Dwiggins and Keith Robinson take on your questions — and they don’t hold back
social media content creation
Jeremy Knauff helps you develop a leveraged approach that efficiently turns a single topic into a mountain of content that you can publish to all social media platforms
by Jeremy Knauff Jan 8
real estate event marketing
Your property launch should be more than an event. It should be an experience that lingers in memory, generates conversation and ultimately drives action, Rainy Hake Austin writes
IDX reform
Opinion
Josh Ries examines why the system designed to help agents quietly handed control to third party portals, and how we can take it back
by Josh Ries Jan 8
niche marketing for real estate
While 70% of Realtors compete for the same listings, you could be the only agent in your market who truly understands the emotional complexities of the niche you serve, America Foy writes
by America Foy Jan 8
'No listings, no eyeballs, no sales': Zillow docs outline plans to win the private listing battle
‘Listings are the lifeblood of our company’: A trove of newly released documents in the lawsuit between Zillow and Compass sheds light on the private listing fight
by Taylor Anderson Jan 8
How one of California’s largest brokerages hit 90% retention without chasing headcount
‘We don’t build rosters. We build careers’: FirstTeam’s Michele Harrington and Lauren Henss break down how discipline, service and authenticity fuel their growth in a hype-heavy industry
fair housing laws
Target marketing accelerates client acquisition, but only when personas are legally compliant, fair housing expert Dr. Lee Davenport writes
by Lee Davenport Jan 7
Actions that matter: Why being 'all in' still wins in an AI-driven industry
Success doesn't come from automation, CEO and coach Lori Muller writes. It's earned through every action, every relationship and every moment of authenticity
by Lori Muller Jan 7
Trump seeks to ban institutional investors from buying single-family homes
The president's announcement was made against the backdrop of high inflation, which Trump blamed on former President Biden and Democrats in Congress
referral marketing
You’re never speaking to just one person. You’re speaking to their entire unseen network, Jeff Sibel writes. Real estate rewards long-term relationships more than short-term commissions
by Jeff Sibel Jan 7
CoStar plans to slash spending on Homes.com through 2030
After investing heavily to create a 4th competing major real estate search portal, CoStar said Wednesday that it would cut spending on Homes.com by 35% this year
by Taylor Anderson Jan 7
Generational wealth, foreign buyers, rising prices: Sotheby's Luxury Outlook for 2026
The luxury market is poised for steady growth this year, with multiple factors driving the market toward a fruitful and lucrative 2026