Stop chasing that next 'magical' lead source, Josh Ries writes. Implement a lead-generation system that will sustain your business for the long haul
Instagram has announced shareable Stories, a new opportunity for agents to expand local reach, spark conversations and stay visible without posting more content, Alyssa Stalker writes
As the luxury brokerage continues to work on a comprehensive rebrand, it has welcomed back Natalie Passerini as chief marketing officer. Passerini joined after Stephanie Garbarini left the firm this week
In 2025, NAR focused on policies, listening and responding to members’ concerns. Here’s how the organization and its leaders navigated an industry in turmoil
On this episode, RealScout’s Andrew Flachner and Anthony Sosso do a deep dive into the evolution of AI and break down what the future will look like for real estate
Agents don’t just want a place to hang their license, coach Verl Workman writes. They want leadership they trust and a story they can be part of
Layer in 2 or 3 of these elements, and your content will land harder, get shared more and start actual client conversations, Josh Ries writes
Broker and attorney Greg Hague says agents can tap into motivated buyers already in motion before they spend a dollar on marketing
The most popular market of 2025, according to Zillow's rankings, is solidly Midwestern, reflecting American homeowners' desire for affordability and a relaxed lifestyle
Opinion
Stephen Brobeck, senior fellow at the Consumer Policy Center, responds to Cara Ameer's recent critique of the CPC's report on post-settlement changes impacting homebuyers
Santiago Arana realizes that real estate is all about playing the long game. And even if it seems like no clients are transacting, it is important to stay visible and top-of-mind
Opinion
The Echo Fine Properties arbitration offers proof that real estate pros can turn the tide and ensure that they're compensated for their time, Spencer Krull writes
‘Accountability is love,’ team leader Mahala Landin says. Find out how Carolina Collective Realty keeps it at the core of every meeting, training and celebration with coach Verl Workman
Opinion
Mergers and acquisitions are big business, and technology plays a critical role, writes contributor Lauren Henss. The real game changer? Whether the organization can handle the merger swiftly
For better lead conversion rates, stop chasing volume, and start delivering real relevance
In a weekend email to its members, Chicago’s MRED MLS warned that Zillow had been contacting subscribers to say there may be ‘disruptions’ starting in the new year