real estate referrals matter
New AI technology is becoming so sophisticated, writes contributor Molly McKinley, that consumers may not recognize what's real or fake. This is a red flag for agents
by Molly McKinley Dec 15
AI prompts for real estate agents
The agents who embrace artificial intelligence, build local authority and deepen their value will dominate the next market cycle, Jimmy Burgess writes
by Jimmy Burgess Dec 14
How Netflix, Disney and OpenAI are redefining control online
From media mergers to AI deals, the latest moves show how power, access and audience ownership are shifting
by Jessi Healey Dec 13
House with a "for sale" sign in the front yard
Popular with 1st-time homebuyers, FHA loans have higher delinquency rates, and borrowers are more likely to end up underwater or in foreclosure when home prices fall
by Matt Carter Dec 12
real estate email campaigns
If your database feels cold or your emails aren’t converting, try one or more of these five strategy shifts from Josh Ries. The results might surprise you
by Josh Ries Dec 12
Rate cuts, podcasts, buyer’s agents: Inman's Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Dec 12
part-time real estate agent
Take a page out of Emily Nguyen’s playbook: Start with service, show up with value, and go all in
by Josh Ries Dec 12
Transforming agent marketing: Task-bound to scalable systems
Troy Palmquist talks with marketing directors about the evolving role of martech and how it can empower agents to build their brand within the brokerage
by Troy Palmquist Dec 11
believe in yourself
To get buyers to believe in you, you must first believe in yourself, your value and the organization you represent, broker-owner Lori Muller writes
by Lori Muller Dec 11
winter market strategies
Finance expert Sofia Nadjibi offers insights to help agents successfully position their clients during the December and January market slowdown
by Sofia Nadjibi Dec 11
Compass expects sales to climb 4% as prices stay flat in 2026
3 key trends to watch in 2026, according to a new forecast by the nation’s largest brokerage: Shadow inventory hitting the market, what happens with jobs and the K-shaped economy
by Taylor Anderson Dec 11
Inventory tightens up as new listings tank: Redfin
As Americans become immersed in the hustle and bustle of the holiday season and buyer demand softens, homesellers are pulling back from the housing market
by Lillian Dickerson Dec 11
Tech solutions in turbulent times: Navigating the perfect storm
Blueprint's Martin Kelly moderates a panel of real estate industry leaders as they discuss the industry's biggest challenges and most promising solutions
by Inman Dec 11
How a top DC agent went from college dropout to luxury mogul
Extra hours, social media and a team with the highest standards of service helped The Heider Company become one of the top-earning teams in the world at Sotheby's International Realty
by Lillian Dickerson Dec 11
real estate transparency
Opinion
Referral fees are just the starting point for a larger conversation real estate professionals need to have about transparency, Cara Ameer writes
by Cara Ameer Dec 11
Gen Z homebuyers
Zoomer co-buying is on the rise. Knowing what makes this generation tick and how to help them architect a deal can lead to new income streams in a stalled market, Annette DeCicco writes
by Annette DeCicco Dec 10