Profitable lead generation for real estate agents is about understanding timelines, systems, communication and conversion, Josh Ries writes
The right structure, talent and mindset can move you from plateau to peak performance
The old paradigm of iBuying is over, Revaluate's Chris Drayer writes. Whatever happens next may put real estate agents back at the center of the transaction
Stop treating ChatGPT like an virtual assistant, Real's Drew Thompson writes. New capabilities make it your personal genius, allowing you to collaborate on strategy
In Part 3 of her 8-part series, Cassie Walker Johnson shares strategies to help your homebuyers prepare for mortgage pre-approval
Markets rise. Markets fall. But, according to financial planner Amanda Neely, smart real estate agents build financial systems that keep working, no matter what the headlines say
Opinion
Just like the NCAA took advantage of athletes, Compass CEO Reffkin writes, Zillow, NAR and MLSs are just ‘monopolies that profit from work they don’t create’
Bookending your conversations with polite greetings and salutations ensures that you’re communicating more effectively while building better relationships
Trainer Bernice Ross shares 10 effective fall listing refresh strategies real estate agents can use to attract buyers, boost curb appeal and close more deals this season
A week of whiplash on social proves that timing, tone and flexibility aren’t optional — they’re the difference between trust and a crisis
Take your next commission conversation from awkward to effortless with this step-by-step guide from Cassie Walker Johnson's 8-step buyer plan
From cybersecurity attacks to face-to-face threats, here's a roundup of recent stories on agent and brokerage safety and security
Optimize your online footprint for how AI recognizes and recommends professionals
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Jessica Souza shares a beginner-friendly roadmap to structure your business, build your team and feel confident in your new role as a self-employed CEO
Find out how Kerri Fowler and her team are continuing her great-grandfather's legacy by leaning into a culture that treats everyone like family
