Some buyers think they know all about pricing and processes because of the time they've spent online. Here's how to sell them on your value
Focus on the client lifecycle to build loyalty and enhance brand reputation, ultimately driving retention, The Agency's Rainy Hake Austin writes
You are your business's most important asset. Don't you deserve an upgrade? Drew Thompson shares educational and inspirational resources that will give you the boost you need now
The best agents don’t always come from traditional backgrounds, coach Verl Workman writes. Sometimes, they're excelling in a different industry and waiting for the right opportunity
Tailor your outreach and communication to the individual agent so that you're providing what they need to thrive, broker Holly Brink writes
No team? No problem! You don't have to go it alone when you align yourself with colleagues and strategies that optimize your service, coach Verl Workman writes
From branding basics to social media hacks, marketing expert Alyssa Stalker shares how to create marketing that feels like you and stands out
From odd punctuation to generic phrasing, Alyssa Stalker shows you how to spot AI’s fingerprints and keep your real voice front and center
The National Association of Realtors will tackle the topic at its midyear Legislative Meetings next week, even after a Texas speech bill targeting NAR and other groups died abruptly on Wednesday
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Starting strong means building systems early. Marketing expert Alyssa Stalker shares how to set up the right tools and habits from Day 1
Find out how this broker put her background in education to work to create real estate training that resonates and gets results
Ready to step into brokerage leadership or step up your game? Broker Joseph Santini shares characteristics of great brokers to enhance your professional development
Confident leadership is woven from truth, not titles. You build it from the inside out, Debra Trappen writes in the latest installment of her Lead with Fire series
Tanya Monestier’s appeal to the commission settlement isn’t just a legal challenge, compliance expert Summer Goralik writes. It’s a reality check the industry didn’t see coming
Starting today, trainer Bernice Ross writes, you can train your artificial intelligence platform to create more intentional, purposeful and personal outputs for your real estate business
