How empathy can lead the way to a 5-star client experience
Team lead Jen Berbas writes that taking into account the client perspective and experience at every stage of the transaction allows you to optimize their process and outcome
by Jen Berbas Sep 30
All eyes are focused on Clear Cooperation: The Download
It seems everyone's talking about Clear Cooperation these days. Is the policy a power grab from NAR and the MLSs or a sincere effort to level the playing field for buyers?
by Christy Murdock Sep 28
Leader of the pack: How to lead effectively in uncertain times
Broker Pam Blair shares how your leadership style can impact the rest of your pack and what you can learn from the animal world to make you more effective
by Pam Blair Sep 28
Clear Cooperation, paid leads, Serhant's S.MPLE: Inman Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Sep 27
Inman Power Wheels: The final showdown for best agent auto
All month long, you've been narrowing the field from an initial Sweet 16. Now it's time to decide which vehicle reigns supreme in our agent auto showdown: The Toyota 4Runner or BMW 5-Series
10 must-read real estate business books perfect for 2024
Ready to improve your knowledge and take on some new ideas? Marketing tech expert Stacie Kimberlain offers a list of essential books just right for the current market
by Stacie Kimberlain Sep 27
real estate economist
In this exclusive video series on Inman, Windermere’s Principal Economist Jeff Tucker illuminates the latest stats, reports and numbers you should know. This week: The Fed's latest rate cut
by Jeff Tucker Sep 27
Don't facilitate source of income discrimination by sellers
Don't discourage your sellers from talking to FHA, VA, USDA or DPA buyers, fair housing advocate Dr. Lee Davenport writes. Help facilitate both a timely sale and greater affordability
by Lee Davenport Sep 27
This hidden barrier is blocking you from achieving real estate success 
Excuses undermine your credibility and weaken your intentions, trainer Bernice Ross writes. Find out how to stop making excuses so you can maximize your professional performance
by Bernice Ross Sep 26
16 incentives that may help sellers move their homes this spring
If you have listings that need to move, Carl Medford shares strategies to help get those homes sold this spring
by Carl Medford Sep 25
Boost your local SEO with unique, community-specific content
Forget trying to compete with the big national names. Focus on local, community-specific SEO to stand out in online searches, David Marden writes
by David Marden Sep 25
Mom-and-pop flippers make the dream of homeownership a reality
Small real estate investors have a role to play in improving affordability and inventory, trainer Bernice Ross writes, and can be a key part of growing your real estate business
by Bernice Ross Sep 25
business basics, new agent
Running a successful business isn't just about the big things, coach Verl Workman writes. Often, it's about the small incremental habits that add up over time
by Verl Workman Sep 24
12 key steps for creating confident and effective buyer consultations
With buyer-broker agreements now standard operating procedure, team leader Carl Medford writes, a mandatory buyer consultation should be standard practice for any buyer’s agent
by Carl Medford Sep 24
Mindfulness is the new secret weapon for real estate pros
Embrace mindfulness now, Aaron Hendon writes, to gain an edge over the competition by staying calm under pressure, making better decisions and connecting more deeply with clients
by Aaron Hendon Sep 24
5 steps to crafting a winning buyer presentation
Better communication and better expectation-setting: that's what a well-developed buyer presentation can create for you and your clients, broker Joseph Santini writes
by Joseph Santini Sep 24