pushing past professional barriers
Coach Annette DeCicco argues against relying on pure willpower, which is destined to fail. Her 8 over 8 success formula depends on powerful 'situations' instead
by Annette DeCicco Feb 3
choosing a digital platform
Shifting to a new platform isn’t about where you show up, Audie Chamberlain writes. It's about whether your presence actually helps someone make real estate decisions
improve your focus
When you don't protect your calendar and your time, BHGRE President Ginger Wilcox writes, growth activities consistently give way to the day‑to‑day
by Ginger Wilcox Feb 3
Zillow and lead conversion
Stop trying to close leads on the first click to your real estate agent website, Josh Ries writes. Start trying to earn the next step instead
by Josh Ries Feb 3
secondary real estate markets
Those who understand emerging markets will be the ones clients trust, Blake O'Shaughnessy writes, while those who focus on legacy markets risk missing where demand is actually forming
Real estate is still a people business. Your community matters more than ever
Broker and Inman Ambassador Dina Williams shares her thoughts on why community is what shapes life, business and the industry that she loves
by Dina Williams Feb 2
virtual vs. local assistant
Virtual assistants offer leverage. Local assistants protect your brand. Understanding the difference, Troy Palmquist writes, is what separates scalable agents from overwhelmed ones
by Troy Palmquist Feb 2
love letter to real estate brokers
Opinion
The industry needs hands-on boutique brokers more than ever before. Keith Robinson pays homage to their personal and professional value
by Keith Robinson Feb 2
This month, Inman's helping you write The New Brokerage Playbook
We're looking at what’s changing behind the scenes as brokerages grow, recruiting and retaining talent in a market that refuses to play by old rules
by Inman Feb 2
From TikTok to Meta to local businesses, accountability pressure builds
As Meta monetizes Threads and TikTok wobbles under new ownership, a notable lawsuit asks whether engagement-driven design has gone too far, Jessi Healey writes
by Jessi Healey Feb 2
portal wars
From upheaval in the portal landscape to the ongoing controversy around private listings, debates over access, control and cooperation intensified last week
by Christy Murdock Feb 2
antitrust enforcement
Opinion
Without recalibrating how market power is measured, Sean Frank writes, future consolidations will clear regulatory review while transforming competitive market conditions
by Sean Frank Feb 2
smart fixes for stagnant listings
When you approach a lingering listing with a structured revival plan, Jimmy Burgess writes, sellers feel supported, buyers re-engage and momentum returns
by Jimmy Burgess Feb 1
Rocket’s lawsuit, Costar’s ‘fiasco,’ Compass’ ‘mess’: Inman Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Jan 30
Threads for lead generation
A new quirk in the Threads algorithm showed Josh Ries that if you give leads too much information too early, you overwhelm them and lose them
by Josh Ries Jan 30
videos every real estate agent should make
The key to effective video marketing is to build a library of keystone content that creates exposure, demonstrates expertise, educates prospects and builds trust, Derek Carlson writes
by Derek Carlson Jan 29