agent recognition plan
If the goal is to build strong brokerages, productive agents and sustainable businesses, Julia Lashay Israel writes, recognition belongs at the center of your strategy
AI to build client relationships
Agents are getting AI backwards, writes contributor Bernice Ross. They need to start with old-fashioned interviews before asking AI to write generic prompts for their business
by Bernice Ross Dec 10
buy a home during holidays
The holiday season may actually be one of the best times of the year for savvy homebuyers to make their move, coach Darryl Davis writes
by Darryl Davis Dec 9
Make moving day smoother by handling the logistics for clients
Want to make everything easier for your clients, so they’re singing your praises to family and friends? Troy Palmquist says digging into the moving day details is the way
by Troy Palmquist Dec 9
Zillow lawsuit raises big questions for the real estate industry
Opinion
Whether it ends in settlement, dismissal or a landmark ruling, Derek Carlson writes, it marks another turning point in an industry undergoing rapid transformation
by Derek Carlson Dec 9
sales robots
Opinion
Transactional selling might win you a one-time real estate deal, Josh Ries writes. Consultative selling builds a business that lasts
by Josh Ries Dec 9
From selling MAC to 'Owning Manhattan': Tricia Lee shares her meteoric rise
Find out how the 'honorary mayor of Brooklyn' really feels about her expansion into Manhattan, her fans’ outcry over the Season 2 trailer, and Jessica Markowski’s social media
by Dani Vanderboegh Dec 9
Keith Robinson book list
These are the books that Real Estate Insiders Unfiltered host Keith Robinson says rewired his brain, changed his habits and helped him grow professionally
by Keith Robinson Dec 9
how boutique brokerages can thrive
Opinion
Marketing and transformation experts Troy Palmquist and Lauren Henss discuss the future for smaller indie brokerages in the face of rampant real estate industry consolidation
financial planning strategies
Delegating financial tasks can free up your time, but some decisions should never leave your hands, Amanda Neely writes. Here's what to keep close
by Amanda Neely Dec 8
list home during the holidays
Agents who lean in during the holidays, coach Darryl Davis writes, are the ones whose businesses end the year strong and start the new year already ahead
by Darryl Davis Dec 8
help sellers price homes
The right pricing strategy gets your seller client to the closing table faster and helps them achieve their real estate goals, Luke Babich writes
by Luke Babich Dec 8
A picture of an old creepy house with a red sky and storms in the background to represent Stranger Things marketing lessons for staying visible in an Upside Down market.
As conditions flip and competition tightens, the show’s focus on identity, trust and hyperlocal expertise mirrors what helps agents stay visible when everything else feels a little Upside Down
by Jessi Healey Dec 8
How this broker built a $750M business on leads, standards, guts
Jim Trueblood built the largest Zillow and Realtor.com partnership in Indiana, scaled a 225-agent brokerage and did it all by betting big — on himself, leads and raising the darn standard
Zillow climate data
Catch up with the latest on everything listings, from Zillow's climate data switch to pricing and marketing your next listing
by Christy Murdock Dec 7
real estate podcasts
Great podcasts provide better ideas and consistent inspiration, Jimmy Burgess writes, 2 things every real estate needs going into 2026
by Jimmy Burgess Dec 7