Finding Financial Freedom
Coach Melanie Klein profiles financial expert and real estate investor Austin Lampson, who exemplifies why real estate is still one of the world's most reliable paths to wealth
by Melanie Klein Dec 4
hands-on real estate education
Opinion
New contributors and agents Chris and Diana Servedio Martis say that new real estate agents need hands-on experience, not just online quizzes, to get up to speed
real estate marketing lessons
The real estate industry has an addiction to hot leads, Josh Ries writes. Learn from the marketing strategy of a successful auto mechanic to shift your attention
by Josh Ries Dec 4
Donald Brennan broker profile
Find out how this New York City broker got his start, and learn about the core leadership principles that guide his success
by Christy Murdock Dec 4
housing market predictions for 2026
From mortgage rates to homeownership rates and more, Windermere’s Principal Economist Jeff Tucker provides insights tailor-made for 2026
by Jeff Tucker Dec 4
AI cost estimates
No algorithm can replace the discipline, expertise and trust that real estate agents bring to home pricing estimates, Lindsey Harn writes
by Lindsey Harn Dec 3
50-year mortgage
Author and broker Dr. Lee Davenport explores the pros and cons of the 50-year mortgage for consumers and advises caution
by Lee Davenport Dec 3
real estate agent scam
Find out how to spot the language that indicates a real estate agent scam, so you can stay safe and protect your pocketbook
by Christy Murdock Dec 3
buy real estate leads
Don't ignore the potential of paid leads, Josh Ries writes, especially if you're spending your time and energy generating leads on your own
by Josh Ries Dec 3
Andrew Wild
Lofty’s Andrew Wild joined Zillow as employee No. 60 — when he left, it had grown past 6,000. After stops at Tom Ferry and Final Offer, today, he’s sharing predictions for where the industry is headed
buyer's agent commission
Opinion
The Consumer Policy Center still thinks commissions are too high. Cara Ameer writes that buyers and their agents should be allowed to determine the value of competent representation
by Cara Ameer Dec 3
AI efficiency
Troy Palmquist writes that the agents who win next year won’t be the ones working hardest; they’ll be the ones working smartest with game-changing AI tools
by Troy Palmquist Dec 2
brokerage leadership team
The right brokerage leadership team will make or break next year, Julia Lashay Israel writes. Get the right partners in place early, and your goals become a launchpad
real estate dual licensing
Holding real estate licenses in more than one state or market is trending in response to how clients’ lives have evolved since the pandemic, but it’s not for everyone, Kevelyn Guzman writes
by Kevelyn Guzman Dec 2
real estate digital footprint
Troy Palmquist talks to luxury real estate pros about why owning your platform, understanding SEO and using AI wisely is the new baseline for elite agents
by Troy Palmquist Dec 2
Change strategy as the market shifts to win the listings long game
Here's how broker-owner Marjorie Adam coaches agents to shift from 'turn-and-burn' tactics to intentional nurturing, smarter messaging and pricing that reflects today’s market realities
by Marjorie Adam Dec 2