A joke with no definition still managed to dominate feeds, proving how fast attention moves and why it matters
Boomers may have big problems when it comes time to sell, trainer Bernice Ross writes. Her personal experience comes with a warning for agents and their 55+ clients
This week on The Download, Inman contributors and staffers weigh in on the controversy surrounding President Trump's 50-year mortgage proposal
Jimmy Mackin and Jimmy Burgess share simple tips for direct mail marketing campaigns: Send a letter, start a conversation, win the listing
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Your real estate budget isn't built for brute-force spending, Josh Ries writes. It rewards clarity, consistency and thoughtful execution
Finance expert Sofia Nadjibi, MBA, shares how real estate professionals can transform the downsizing experience for senior homeowners by blending empathy, strategy and smart financing
Developer and contributor America Foy says agents are missing the boat when it comes to education on senior housing opportunities and the home equity conversion mortgage product
Opinion
Windermere's OB Jacobi writes that it’s more important than ever to preserve independence and keep the industry vibrant, diverse and focused on the things that matter most
The proposal from Trump is a reminder that the industry must evolve, Darryl Davis writes, but evolution without diligence can lead to structural weakness
Leadership starts when you’re willing to show up in the chaos, in the unknown, in the unpolished version of yourself, broker Angela Yungk writes
The market is poised for change. If you want to be part of what's ahead, take a page from John Maxwell's book 'Leadershift.' Lori Muller shows you how
Opinion
A 50-year mortgage is not a financial trap, broker Holly Brink writes. It's a tool that's designed to give homebuyers more ways to win in today's market
Real estate investing expert Michael Zaransky explains how the multifamily real estate market is recalibrating, driven by investor confidence, capital behavior and macroeconomic trends
We asked The Oppenheim Group's Orange County agents to share 3 things most people don't know about them. Here are the Netflix stars’ fun facts, along with personal pictures
Cloze CEO Dan Foody reveals that 88% of conversations never enter the CRM and only about a third of CRM contacts have been touched in the past year