A home in front of an Instagram background to symbolize Instagram for real estate agents.
Opinion
Agents might be tired of trends and algorithm shifts, but Instagram still sets the standard for connection, credibility and visibility, Alyssa Stalker writes
by Alyssa Stalker Oct 20
A picture of two business people having a conversation where one is asking the other questions and there are question marks next to them to symbolize recruitment questions.
Forget what's in it for you, Joseph Santini writes. Answer these 3 recruitment questions for your new agents, and communicate your culture and values
by Joseph Santini Oct 20
social media advice from Ryan Serhant
This week, Ryan Serhant and a lineup of content marketing stars teach you how to make the most of the power of social media to connect, educate and entertain your followers
by Christy Murdock Oct 20
Paracle cofounders Tony Hanson and Lucas Mudrey on Real Estate Insiders Unfiltered.
On this episode, Paracle co-founders, Tony Hanson and Lucas Mudrey, reveal their core philosophy — based on the book 'Rhinoceros Success' — which drives them to charge at every challenge
foreclosures are on the rise
With foreclosure activity ticking upward, agents can learn from seasoned REO pros to build new streams of income during an economic downturn, Annette DeCicco writes
by Annette DeCicco Oct 19
real estate agent mistakes
Jimmy Burgess helps you avoid these real estate agent mistakes to survive the market and come out of it with more momentum, more listings and more confidence
by Jimmy Burgess Oct 19
Can you tell what's real anymore? How AI video is testing our trust
OpenAI’s Sora is redefining short-form video, forcing creators, brands and audiences to navigate a new era where synthetic content looks indistinguishable from reality
by Jessi Healey Oct 18
Zillow-ChatGPT, Compass-Anywhere, SCOTUS-REX: Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Oct 17
top of mind marketing
The old playbook of 'just stay remembered' doesn’t work in the digital age, Josh Ries writes. Clients are bombarded with information, so you must provide consistent value
by Josh Ries Oct 17
Louis Vuitton
Opinion
Distinct brands that serve a variety of real estate market price points are required for the Compass-Anywhere merger to be effective, Michael Valdes writes
by Michael Valdes Oct 16
A couple sitting around a table with their real estate agent with pumpkins in the background to signify low-inventory market strategies for fall.
Housing expert Luke Babich says that agents need to bring their A-game to thrive this fall in 2025’s late season market with these 7 key tips
by Luke Babich Oct 16
A picture of a man with his hand on his face who looks stressed in front of a firey background to represent listing agent burnout.
If we can build brokerages that protect our listing agents' bandwidth and reinforce their value, Jeff Farmer writes, we'll position them to thrive in markets where others fold
by Jeff Farmer Oct 16
Courtney Poulos
Find out more about broker-owner Courtney Poulos' journey and what she thinks new agents need most from the industry
by Christy Murdock Oct 16
A picture of a robot with a very human face to signify ChatGPT real estate search.
Broker Holly Brink writes that learning how to show up when potential clients search for homes with ChatGPT is essential for building a future-forward business
by Holly Brink Oct 16
Inside Zillow’s ChatGPT integration (and what it means for real estate)
In this timely episode, Zillow’s Errol Samuelson and Josh Weisberg unpack the portal’s integration with ChatGPT, including MLS compliance, data sharing myths and fair housing guardrails
A picture of a woman in front of a for rent sign with tenants standing behind it to represent must-have landlord tech tools.
Being both a real estate agent and a landlord can feel like running 2 businesses at once. Ryan Barone examines the rise of intelligent rental management tools
by Ryan Barone Oct 15