Word of mouth is great, Stacey Ross Cohen writes, but in today's ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health
Viral posts can generate attention, but the right ones also educate, connect and convert. Alyssa Stalker breaks down what makes content spread and still drives clients
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Opinion
From Compass’s horizontal acquisitions to Rocket’s vertical integration, Troy Palmquist looks at what’s driving M&A — and who might be next
SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy
The Agency Camano Island's Bob Wold and Ellen Bohn blend decades of experience with a community-first mindset, creating client experiences that go beyond price points
In this episode of Corr Values, Amy Corr sits down with Lantern CEO Jim Olson to find out how real estate agents can harness the power of artificial intelligence
Opinion
The cautionary tale of Anywhere is one of historic industry dominance, costly missteps and an inability to adapt in time, Sean Frank writes
Loving real estate doesn’t mean giving it everything, Martha Melendez writes. Flexibility is only freedom if you protect your own boundaries
You make a great first impression, but do you ever reach back out? Coldwell Banker Warburg's Kevelyn Guzman writes that the art of the follow-up is where trust, loyalty and contracts are won
Opinion
If MLSs shift to meet the challenges of a new market, they'll secure their place at the center of the homebuying process, Amit Kulkarni writes
Opinion
If you're dependent on Zillow for lead gen, it's time to build resilient funnels, own your data, and beef up your referral and content engines, Josh Ries writes
What does the Compass-Anywhere deal mean for private listings? For NAR? For agents in the trenches? We've got the answers
By October, many real estate agents are ready to coast into the holidays. Amy Corr of @properties Christie’s International Real Estate, shares 5 strategies agents can use to win in Q4
LPT International CEO Michael Valdes shares his journey from investment banker to CEO back to Wall Street with an upcoming IPO. Plus, find out about his newest venture, Aperture
Boost your productivity, and stay informed on the ways that artificial intelligence is changing the real estate landscape