Zillow’s images, Compass’ new lawyer, low-cost listings: Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Sep 12
A woman working at a computer symbolizing how to set up a new real estate business.
Jessica Souza shares a beginner-friendly roadmap to structure your business, build your team and feel confident in your new role as a self-employed CEO
by Jessica Souza Sep 12
A professional woman standing in front of an open door outline in front of a vast land of opportunity to represent unconventional open house strategies that open up new doors for real estate agents.
Open houses offer more than an opportunity to market a single listing, Josh Ries writes. They allow you to connect, both in person and online, long after they end
by Josh Ries Sep 12
3 African-American single women homebuyers talking with each other on the couch.
Navigating life transitions and investing for long-term wealth, single women are taking the lead in many markets, luxury agent Lauren Endsley writes. Here's how to serve them more effectively
by Lauren Endsley Sep 12
How this brokerage bought out its largest competitor — and kept all the agents onboard
Find out how Kerri Fowler and her team are continuing her great-grandfather's legacy by leaning into a culture that treats everyone like family
by Christy Murdock Sep 11
A picture of a woman and a checklist over a cloudy sky with the list being checked off to represent the woman's 8-step buyer plan: buyer intake plan, commission conversation, buyer home financing process, Education Day, guiding first-time buyers during home inspection, escrow process
In the 1st step of her 8-step system, Cassie Walker Johnson shares strategies for asking better questions and getting better results
A person with butterfly net to symbolize capturing clients and how to master the close.
It's not enough to continually bring in new leads if you don't know how to close the ones you've got. Trainer Rachael Hite helps you practice and refine this critical skill
by Rachael Hite Sep 11
Gen Z renters
The rental housing industry stands at a turning point, CEO Tony Julianelle writes, and Gen Z renters can show it the way to build what's next
by Tony Julianelle Sep 11
Party supplies, like a ladder, bounce house and popcorn to exemplify this real estate team's VIP club strategy.
Amy Stockberger shares how the No. 1 team in South Dakota cut its $30K billboard spend to a 1-time outlay of $4K using this powerful and replicable system for creating lifetime loyalty
by Amy Stockberger Sep 11
AI real estate agent
Move your value proposition away from the transactional and into the protective, taking care of your clients in a way that technology can't, Josh Ries writes
by Josh Ries Sep 10
An image that says Top 10 to represent the top 10 how-tos of 2025.
In celebration of Back to Basics Month, and to arm you with all the tips and tricks your colleagues have already read, our editors rounded up the top how-tos of the year. Catch up, or get left behind
by Dani Vanderboegh Sep 10
Lesson Learned: Be consumer-driven, not commission-driven
Learn how Lehigh Valley, Pennsylvania, agent Tim Tepes puts his investing acumen and daily discipline to work for real estate clients
by Christy Murdock Sep 10
Two people having the price reduction conversation in a home.
Coach Verl Workman outlines how to fix what real estate agents say when the home isn’t selling and what the homeowner hears when the agent speaks
by Verl Workman Sep 9
A group of people looking at an article to symbolize how to stand out on social media as a real estate agent.
If your feed feels scattered and leaves clients guessing, you’re not posting with purpose. Alyssa Stalker shares how to build a clear content lane that creates trust and a path to work with you
by Alyssa Stalker Sep 9
A picture of a woman and a checklist over a cloudy sky with the list being checked off to represent the woman's 8-step buyer plan: buyer intake plan, commission conversation, buyer home financing process, Education Day, guiding first-time buyers during home inspection, escrow process
Windermere agent Cassie Walker Johnson provides an 8-step plan that will streamline the way you work with hopeful homebuyers
A picture of someone searching Zillow to represent getting content ideas from Zillow.
Lead-gen expert Josh Ries tells you how to transform ideas from Zillow and Realtor.com into local insights that make your content marketing stand out for all the right reasons
by Josh Ries Sep 9