Two agents, one shy and one open, communicating agent value representing how to protect your commission.
Underselling yourself is a luxury you can’t afford in this tough market, coach Darryl Davis writes. Here are the strategies you need to prove your worth (and protect your commission)
by Darryl Davis Aug 21
Woman's eye showing through tear in paper to symbolize Opendoor's CEO resignation.
Being visible is not optional, communications expert Cristin Culver writes. It's fuel for growth, and now, it's an existential imperative
by Cristin Culver Aug 20
human hand shaking hand with robot hand to symbolize AI should not replace humans
Who really wins when your brokerage uses AI? For broker Holly Brink, tech adoption should never come at the price of personal client service
by Holly Brink Aug 20
A listing with a for-sale sign and snow flakes falling to represent a listing that has gone cold or that isn't selling.
If your listing has been sitting on the market for too long, trainer Bernice Ross shares 5 elements of a successful strategy to get it sold
by Bernice Ross Aug 20
Picture of HUD Secretary Scott Turner speaking at a podium.
Opinion
Realtors cannot stand idly by in the face of discriminatory housing policies, coach Darryl Davis writes. It's time to fight for the rights of non-English-speaking clients and neighbors
by Darryl Davis Aug 20
A woman in leadership standing in front of a glass cliff, which represents the struggles women in leadership face today.
Opinion
Women don’t lack the ability to lead, eXp's Wendy Forsythe writes. What’s missing is the willingness of organizations to give them the same chances that men have long been afforded
by Wendy Forsythe Aug 20
In this tale of 2 markets, here's the story where you are: Pulse
We asked you to tell us what your market looks like and who has the advantage right now. Here are your responses
by Inman Aug 19
3 critical keys to launching a new career in real estate
Ready to make the most of your new real estate career? Learn from team leader Carl Medford, and create a firm foundation for your business
by Carl Medford Aug 19
Looking back at Aug. 17: Are agents better off than we were a year ago?
Opinion
No, the real estate world didn't end a year ago with implementation of the terms of NAR's commission settlement. However, it did change. Here's how, according to Cara Ameer
by Cara Ameer Aug 19
rural property to symbolize off-grid and homestead properties
The once-niche appeal of self-sufficient, sustainable and off-grid living is going mainstream. For agents, understanding this buyer can mean new opportunities in a changing market
by Christy Murdock Aug 19
Why minor course corrections can make a major difference in your real estate business
Phillip Cantrell, CEO of Benchmark Realty, writes that incremental improvements are vital for long-term success. This article is based on an excerpt from his book 'Failing My Way to Success'
by Phillip Cantrell Aug 19
How to pivot when you’re losing deals you should be winning
Agents can win more deals by changing the way they present their qualifications to clients, Better Homes and Gardens Real Estate President Ginger Wilcox writes. Here's how
by Ginger Wilcox Aug 19
Diagnose before price adjustment: Your listing rescue checklist
Resist the urge to slash the price. Use this checklist to find out why your listing lingers
by Darryl Davis Aug 18
Will Gary Keller's real estate recession prediction come true? The Download
Learn the latest from last week's Keller Williams Mega Agent Camp, and find back-to-basics tools to help you generate leads in a tough market
by Christy Murdock Aug 18
Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?
The latest model brings major upgrades and a few surprises that could reshape your workflow, digital marketer Jessi Healey writes
by Jessi Healey Aug 18
7 ways to be a better buyer's agent as 2025 winds down
As a buyer's agent, coach Verl Workman writes, you need to be a strategist, specialist and options dealer for your clients so that they can overcome today's market challenges
by Verl Workman Aug 18