TikTok is the most powerful lead gen tool you're probably not using
Rick Guerrero speaks with digital marketing expert Josh Ries about the impact and potential of TikTok for real estate marketing and lead generation
by Rick Guerrero Aug 11
Forget everything you've heard about GPT-5. Here's the truth
Real's Drew Thompson outlines the new features of ChatGPT's latest update and casts the vision for how it fits into your content plan
by Drew Thompson Aug 11
7 ways to know your business is thriving (even if the market isn’t)
The market doesn’t have to determine the trajectory of your real estate business
by Jimmy Burgess Aug 10
History proves it: Low interest rates are not a cure-all for real estate ills
Opinion
There are no easy solutions to the sluggish real estate market, team leader Carl Medford writes, and he does not believe slashing interest rates will have the desired effect
by Carl Medford Aug 8
Steering suit, pig’s head, YouTube rules: Inman’s Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Aug 8
7 end-of-summer marketing ideas to spark fall momentum
The end of summer can be one of the best times to reignite your marketing and reconnect with your community. Coach Darryl Davis shows you how
by Darryl Davis Aug 8
Ready to raise your price point? Here's your luxury agent playbook
Whether you're just starting out in real estate or trying to grow your business in a new direction, broker Joseph Santini shares tips for breaking into the luxury niche
by Joseph Santini Aug 8
Residential roots, commercial reach: How this broker created scale with a strategic merger
Find out how Jill Butler's RedKey Realty Leaders scaled smarter by bringing on a boutique commercial brokerage and integrating their agents and their services
by Jill Butler Aug 7
Broker Spotlight: Bobby Murphy, The Agency Boston
Find out how this managing partner and his team got their start and where they see their market moving next
by Christy Murdock Aug 7
How to close the real estate agent retirement gap
Real estate agents can and should expand their real estate retirement repertoire, Thomas Phelan writes, not only for their personal retirement future but to help their clients
by Thomas Phelan Aug 7
Teams Spotlight: The Lisa Cozzi Team, Century 21 AllPoints Realty
With over 24 years of proven success, find out how Cozzi and her team adapt, strategize and execute, so clients win
by Christy Murdock Aug 7
Huddle Up: How this team blends longevity and innovation
Learn how Jennifer Mills Klatt’s Home Discovery Team stays focused and aligned with Melanie Klein's overview of the team's communication process
by Melanie Klein Aug 7
How to turn these 7 buyer objections into trust indicators
Instill confidence in your buyer clients when you come to them prepared to answer questions and offer reassurance, coach Darryl Davis writes
by Darryl Davis Aug 7
Love is blind, but FICO isn’t: Guiding couples with mismatched credit
Agents need to talk with buyer clients about credit and financing early in the process, Lindsey Harn writes, to avoid disappointment later
by Lindsey Harn Aug 7
3 social media lead gen lessons from the Trump vs. Powell drama
Capture attention and build relationships by helping your clients navigate the implications of headline-grabbing topics, Josh Ries writes
by Josh Ries Aug 6
How to have the price adjustment talk without losing the listing
Don't fear having this conversation with your frustrated sellers, coach Darryl Davis writes. Putting it off too long costs your clients time, money and momentum
by Darryl Davis Aug 6