Here's the tech you can't live without: Pulse
We asked you to tell us what tech tools have become essential for the way you run your business
by Inman Aug 5
real estate agent commissions rose
The real estate industry has a math problem with rising customer acquisition costs and declining client loyalty. Broker-owner Amy Stockberger looks at ways to reverse the trend
by Amy Stockberger Aug 5
Confidence comes after: How to grow before you feel 'ready'
Feel like you don't have the tools to create content or move forward and grow your business? Broker Angela Yungk writes that the confidence you need comes from doing the thing you fear
by Angela Yungk Aug 5
The CEO playbook for agents: How to scale with compassion
Want to build a business you can feel good about? Phillip Cantrell, CEO of Benchmark Realty, offers 4 cornerstones to form your foundation from his book 'Failing My Way to Success'
by Phillip Cantrell Aug 5
How to 10X every real estate conference you attend using AI
You don’t need more ideas. You need a system that makes your ideas work for you. Amy Stockberger offers a framework and prompts for following up on conferences with the help of AI
by Amy Stockberger Aug 4
Stop using AI as a Google substitute. Do this instead
Agents who use AI will replace those who don't, but how do you use it the right way? Digital marketing expert Colin Hull shares strategies to help you leverage the productivity potential
by Colin Hull Aug 4
Real estate CEOs sound off on CCP, M&A, being No. 1: The Download
Last week, the industry's biggest names took the stage at Inman Connect San Diego to talk about real estate's hottest topics and biggest controversies
by Christy Murdock Aug 4
From search to sold: Mapping the client journey through your website
Jon Krabbe of Agent Image shares ideas for supporting every stage of the client journey, from first looks to post-closing advice
by Jon Krabbe Aug 4
All shock, no chill: The rise of outrage marketing in the viral era
From hair dye to denim, brands are pushing boundaries to win attention, but shock value comes with consequences, especially for professionals building on trust
by Jessi Healey Aug 4
YouTube’s new rules could cost real estate agents their ad revenue
The platform’s updated monetization policy targets repetitive, low-effort content, but agents who lean into authenticity can still thrive
by Jessi Healey Aug 4
8 things agents can do in August to boost productivity, commissions
August isn’t downtime — it’s decision time, coach Darryl Davis writes. Decide what you'll do now to set yourself up for success in the months ahead
by Darryl Davis Aug 1
Want to win fall? It starts with a smart summer strategy
The 7-figure business-building agents are quietly laying the groundwork for Q4 during the summer, Coldwell Banker Warburg's Kevelyn Guzman writes
by Kevelyn Guzman Aug 1
Real estate text message scripts that help agents connect with clients
Initiate, don't wait, to build momentum in your business, Jimmy Burgess writes. Here he offers 5 texts to send and see results
by Jimmy Burgess Aug 1
Broker Spotlight: Kevin Leatherman, Leatherman Homes
Learn how this industry leader, mentor and coach helps agents lean into consistency to build reputations as productive, knowledgeable pros with their fingers on the pulse of every market
by Christy Murdock Jul 31
Real estate doesn’t need more disruptors. It needs craftspeople
Better Homes and Gardens Real Estate President Ginger Wilcox shares a call to bring care, knowledge and professionalism back to the center of the industry
by Ginger Wilcox Jul 31
Here's what your next listing appointment should look like
If you normally get nervous during listing consultations, team leader Carl Medford offers reassurance that listening more than you speak can help you land the listing
by Carl Medford Jul 31