Many agents are scrambling to finish 2025 strong, but this simple educational campaign takes little time to prepare and yields year-long referrals, writes broker America Foy
Tom Toole leads a 50-agent team in Philadelphia. On this episode, he breaks down his 3 lead pillar system, how he increased sphere deals by 42% in one year and the tech stack running it all
In this week's Download: How will you shift your marketing if Google becomes the next dominant player in the online listings landscape?
As stressed consumers tune out pressure, Instagram's shareable Stories update allows for an effective way for agents to stay visible
This powerhouse panel talks about technology that focuses on operational and workflow support to provide real solutions for real estate professionals
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Aaroe, who founded John Aaroe & Associates and the John Aaroe Group, was known as a cherished mentor and guiding light to Southern California agents. He passed away at the age of 73
Brad Inman remembers Beverly Hills real estate leader John Aaroe, his personal friend and professional confidant, who died this week
Existing home sales were up 0.5% month over month in November. But NAR's Lawrence Yun also said 'homeowners are in no rush to list their properties'
Opinion
The next era of real estate won't be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply
Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes
Negotiating at the highest level is not about tactics alone, Mauricio Umansky writes. It is about psychology, patience and emotional discipline
Fair Isaac's Mortgage Direct License Program is aimed at eliminating mark-ups charged by credit reporting agencies Equifax, Experian and TransUnion — backers of competing VantageScore
Opinion
Real estate technology is making investing more accessible than ever, Amanda Neely writes. Yet, without financial education, investors risk mistaking ease of entry for smart wealth building
Real estate attorney and new contributor Brett Stack says these 6 red flags should cause co-op and condo agents to hit the brakes for further review on transactions in the Big Apple
