Zillow says Google is entering a pay-per-lead model it has been moving away from
Opinion
Google is building its home search on MLS data. That's big news for those building walled gardens
Google’s HouseCanary-powered listing ads will expand nationwide this summer
There is a middle lane between small and local and scaled-up and generic
Opinion
NAR's performance is what stewardship failure looks like at industry scale
While coverage is still limited, data partner HouseCanary says 3 MLSs are now providing listings
Use AI tools to make your next listing stand out from the competition
Mergers and acquisitions, antitrust lawsuits, listing bans and the potential entry of a new portal competitor ruled 2025. Here's a look back at the top moments
In this week's Download: How will you shift your marketing if Google becomes the next dominant player in the online listings landscape?
Opinion
The next era of real estate won't be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply
Google is displaying real estate listings as search results in some markets — prompting questions about IDX violations and analyst speculation about risks to the portals
Ally, which originated $1B in mortgages in 2023 through a partnership with Better and is an investor in the company, is laying off hundreds of employees and exiting the mortgage business
Home valuation platform HouseCanary's January housing report revealed persistent skittishness among homesellers, as net new listings tumbled 17.5% from January 2023
Co-branded ComeHome solution on Ally's website provides would-be homebuyers with access to listings and loan options and encourage homeowners to explore refinancing
New products and agent partnerships could help Better make the transition from a company known primarily for refinancing existing loans to one that's geared to serving homebuyers