If you weren’t one of the approximately 4,000 folks in attendance at last week’s Keller Williams Mega Agent Camp, you may have missed out on some of the predictions and insights that came from Gary Keller’s 2025 State of the Housing Market panel. There, the Keller Williams founder reiterated his February prediction of a down market for the foreseeable future.
READ: Gary Keller’s bleak 2025 housing market forecast: The
“These are tough times. Make no mistake about it,” Keller said to a crowd of KW agents and brokers. “The United States, in particular, is not in a recession. Real estate is, and real estate has been, right?”
Gary Keller: Real estate could be in a recession until late 2026 by Marian McPherson
Citing the current economic condition known as “stagflation,” wherein employment rates slow while inflation continues to grow, Keller and his panel said that borrowing costs need to drop to improve affordability, yet increased borrowing demand leads to higher home prices.
Keller’s solution to tough times, as always, is for agents to get back to the basics of lead gen and smart business management. He also predicted that no one would have a clear view of any potential market recovery until at least Q3 2026.
“It’s like Groundhog Day. We’ll wake up in the third quarter of 2026, we’ll come out, we’ll look around, and we’ll say ‘How are we doing?’”
As you continue to fight the good fight in a tough market, our Inman contributors want to make sure you have all the tools you need to find clients and get them all the way to the closing table. Check out some of their best ideas from the past week:
7 ways to get back up again when this market knocks you
Pick yourself up, dust yourself off, and get your head back in the game with these strategies from coach Darryl Davis.
READ: Face-to-face networking event? Be sure you’re the one they
Smart financial planning tips to protect your real estate
Your response to up-and-down economic cycles, grounded in solid financial planning, determines whether you survive or dominate, Certified Financial Planner Amanda Neely writes.
READ: Coachella for real estate pros: How I navigate the industry’s big
How real estate pros can thrive beyond the MLS in the AI era
Marketing expert Molly McKinley shares how savvy agents are building sustainable competitive advantages through integrated digital marketing.
READ: If you had 5 minutes with real estate’s most seasoned veterans, what would you ask? Pulse
The Download is a column in which Inman’s Christy Murdock takes a deeper look at the top-read stories of the past week to give you what you’ll need to meet Monday head-on.
