Amy Stockberger came to see that positioning herself as the “local expert” on billboards wasn’t delivering meaningful value to clients. In response, she created the Lifetime Home Support model, a relationship-driven approach that now fuels 90 percent of her team’s business through repeat clients and referrals.
On this episode of Real Estate Insiders Unfiltered, she breaks down those systems and details how her team of “serverpreneurs” converted every cost center into a profit center, generating $385,000 annually from 110 vendor partners.
Highlights
Stockberger attributes her success to solving the industry’s critical flaw: neglecting the long-term client relationship. She coined the phrase “serverpreneur” to describe her agents, who focus on serving the client for life, not just for the transaction.
She candidly admits that her breakthrough came from a moment of extreme ownership in 2014, when she realized her old marketing billboards promising to be the local expert were “shameful” and lacked authentic value.
The solution was the Lifetime Home Support (LHS) model, which has two financial pillars:
- The VIP Club: Clients get free, lifetime access to valuable assets like moving trucks, moving supplies, tools and party equipment (snow cone, margarita machines) — all branded with the brokerage’s logo, making the brand omnipresent in the community.
- The Vendor Model: 110 local vendors pay the brokerage $3,500 annually to be part of the program, generating $385,000 in revenue. Critically, these vendors must give the brokerage access to their employees for events, which serves as a major R&R lead source (over 80 closed units annually).
Stockberger’s brokerage culture is highly focused on systemization and efficiency, encapsulated in her concept of “SADD” (Systemize, Automate, Delegate or Delete).
She has automated roughly 60 percent of their workflow. This includes their new internal AI agent, Sammy, built within Microsoft Teams to eliminate the “search spiral” and streamline administrative questions.
Her most aggressive mandate is that if employees are not using AI first, they are being “irresponsibly unproductive” and are not aligned with the team’s core values.
Follow these links for resources mentioned in the show:
This post was updated May 6, 2026.
Connect and learn more about Amy on Instagram, Facebook and online at amystockberger.com, lifetimehomesupport.com, amystockberger.com/press.
Real Estate Insiders Unfiltered is now exclusively on Inman. Tune in for agent- and team-focused content on Mondays and leadership interviews on Wednesdays each week. Listen on Apple or Spotify.
James Dwiggins is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
Keith Robinson is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
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