Luxury Presence is starting off 2026 with a resolution to change how real estate brokerages manage customer relationships.
The company raised the money to fuel the development of Presence CRM, a product that it called in a Jan. 8 press release, “the first AI relationship engine that transforms an agent’s sphere into a proactive source of new business.”
The Series C consists of $22 million in equity financing led by repeat lead investor Bessemer Venture Partners. Others taking stakes in the round include NextEquity, GSBackers, TPC, and Adam and Jade Mills. The round was finalized with a $15 million debt facility with J.P. Morgan.
Luxury Presence says its CRM will be unique to the space in how it unites disparate data sources, customer activity, and business insight, calling it a “system of action” that relies little on manual input. The intent is to use AI — technology with which Luxury Presence is already quite familiar — to create predictive behavior models for buyers and sellers.
The tracking of consumer activity and lifestyle data to predict entries and exits into the real estate economy isn’t new, but how a software applies and acts upon that insight is what determines its value to the user.
“Rather than focusing on task automation, Luxury Presence’s AI platform gives agents a measurable performance advantage by expanding their reach, elevating their brand, and generating more visibility, leads, and clients across the entire relationship lifecycle,” the company said. “The system draws on nearly 700 million annual interactions and more than 15 billion data points captured across the platform.”
Luxury Presence has deeply embedded AI into its future growth and has done so alongside its commitment to human expertise, having recently surpassed 500 employees. Last summer, the company rolled out four AI marketing agents, one to create blog content, another for lead nurture, and others for advertising analysis and SEO oversight.
“High-performing agents have years of business buried in their existing contacts and digital rolodexes,” said Malte Kramer, founder and CEO of Luxury Presence, in the press release. “Presence CRM brings those opportunities to the surface and shows every agent exactly what to do next. Traditional CRMs need to be fed. This is the first system that feeds the agent.”
Cloze, Fello, BoldTrail, LoneWolf and Lofty are some of the other CRM solutions using AI to better manage how agents and brokerages manage business. Roomvu, Rechat and RealScout are among others who deploy AI to automate creative content production, qualify prospects and search for homes, in addition to supporting other critical business systems.
Is this the return of proptech funding?
The funding is a good sign for real estate technology founders and growth-minded executives, helping support the argument being made by some that the proptech winter is facing an optimistic change of season. In an Inman report on how higher interest rates impacted technology backing as well as home sales, Fifth Wall’s Brendan Wallace said the last few years have been “a challenging time.”
“A lot of proptech companies died; a lot of proptech companies pivoted,” Wallace told Inman. “We had this Cambrian explosion of funds and proptech companies, and then a meteor hit, and there was this extinction event.”
Wallace pointed to the invigoration of Opendoor as one example of the market’s loosening. The company also unveiled its new Flagship Fund last year.
“You’re seeing for the first time far more enterprise value being created in proptech than being destroyed,” he added. “That’s not something you saw in 2023 or 2024, but it is 100 percent something we’re seeing in 2025.”
Heather Harmon, a proptech expert who previously sold her company, RedDoor, to Opendoor, told Inman that true change is coming to the space.
“Where we’re going to see true innovation emerge is around the consolidation of the consumer experience, delivered in a data-driven way that takes away at least 50 percent of the steps of the experience itself,” Harmon said.
Luxury Presence was founded in 2016 by Kramer, who saw an opening for high-end website development and marketing solutions in the luxury category, focusing on top producers and top-of-market consultative brands. Through multiple rounds of funding and riding market dynamics, Kramer steered the company toward a SaaS model with lead generation, nurture and other tools that can marry to the compelling consumer-facing websites already in place.
The company was a 2025 winner in Inman’s 2025 Best of Proptech awards.
