From a Craigslist ad to a 1,000-unit-a-year powerhouse, The Hogan Group’s journey is anything but ordinary. In this episode of Real Estate Insiders Unfiltered, sit down with Mike Hogan (founder) and Alicia Pittman (principal broker and president) to unpack how they’ve scaled their Virginia-based team to 80 agents across multiple markets without sacrificing culture, accountability or profitability.
This is a blueprint for building something real — with systems that support people, not replace them.
Highlights
You don’t grow to nearly 1,000 transactions a year by accident. You do it with structure, culture and brutally clear expectations.
Hogan and Pittman break down:
- Why micro teams are the secret to mentorship, retention and scale
- Their full org structure, lead source mix and onboarding process that instantly filters out the wrong hires
- How they use AI and CRMs to support, not replace, human connection
- How AI and ISAs help optimize their database (without replacing agents)
- Their unconventional “counter-recruiting” pitch that builds long-term loyalty
- Why new agents must hit clear milestones — or move on
- What it really takes to retain top agents in a high-turnover world
- Why clarity is kindness when it comes to letting agents go
They also discuss the Compass-Anywhere merger, how small teams can compete and what AI means for the future of connection in a tech-saturated world. If you’re a team leader, broker or solo agent trying to build something with staying power — this is the roadmap.
Further reading:
- The Compass-Anywhere deal has closed. Now the real work begins by Keith Robinson
Connect with Mike Hogan on LinkedIn. Connect with Alicia Pittman on LinkedIn. Learn more about The Hogan Group on Facebook, Instagram or online at hogangrp.com.
Real Estate Insiders Unfiltered is now exclusively on Inman. Tune in for agent- and team-focused content on Mondays and leadership interviews on Wednesdays each week. Listen on Apple or Spotify.
James Dwiggins is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
Keith Robinson is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
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