New York City real estate is not for the faint of heart. In this episode of Real Estate Insiders Unfiltered, Scott Hustis, co-founder of Paradigm Advisory at Compass, talks about how he built one of New York’s top-performing real estate teams, one relationship at a time.
If you’re burned out, tempted to shortcut the process or unsure how to build a sustainable business, this is a masterclass in patience, precision and real trust-building.
Highlights
Hustis shares why he runs his team more like a wealth advisory firm than a brokerage, how he built a repeat-and-referral machine in one of the most cutthroat markets in the world and why most agents simply aren’t consistent enough to succeed.
This episode covers:
- What the “three-phase” marketing plan really looks like in NYC
- His thoughts on off-market listings, Zillow and MLS politics
- The nine-year story behind his $61 million Central Park sale
- The power of mentors, coaches and long-term compounding
- What “relationship over transaction” looks like in practice
- How he built a team modeled after wealth advisors, not typical brokerages
- Why consistency and coaching matter more than charisma
- How AI, data and humanity will collide in the next big industry shift
Hustis also opens up about building his business in NYC, his time as a company strategist at Compass and how he keeps a sphere of just 257 people driving over $265 million in annual production.
This isn’t a quick-win story. It’s a playbook for real estate longevity.
Connect with Scott Hustis on LinkedIn. Learn more about Paradigm on Instagram, LinkedIn and online through the Paradigm Website or Paradigm Advisory Video.
Real Estate Insiders Unfiltered is now exclusively on Inman. Tune in for agent- and team-focused content on Mondays and leadership interviews on Wednesdays each week. Listen on Apple or Spotify.
James Dwiggins is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
Keith Robinson is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
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