Wendy Crane

Vice President, Learning

Wendy got her real estate license in 2004 after a terrible experience buying her first home because she believed, “if you’re not part of the solution, you are part of the problem.” She built her business in the Manatee/Sarasota, FL area over the next 10 years through the market crash which was closely followed by the BP oil spill. Although a difficult time, Wendy believes without these obstacles she would never have developed the skills and passion that fuel her love for the industry today. She closed her final transaction in March of 2014 and celebrated her last year as an active agent in Coldwell Banker’s International President’s Circle. Regardless of where her career takes her, she will forever be a REALTOR® in her heart. Wendy joined the corporate side of the business in late 2013, initially spearheading learning and development for Coldwell Banker Realty in Florida and then expanding her reach to cover the southeast region, consisting of 10,000 agents and 135 office managers. She made history in 2019 when the Vice President of Learning roles for both Coldwell Banker company owned and Coldwell Banker affiliate markets were combined, and she was announced the 1st Vice President of Learning for the One Coldwell Banker initiative, representing over 100,000 agents and 500 companies spanning more than 40 countries. In 2020, Wendy was recognized nationally by RISMedia for leading the charge on a series of industry-wide virtual education expos to support real estate professionals through the uncharted waters of the pandemic, providing the skills they needed to not only stay in business, but to help keep their clients and the public safe and informed. Together with her team of almost 50, Wendy transformed the landscape of Coldwell Banker learning, breaking records along the way. In September of 2022, Wendy made the decision to embark upon a new challenge and accepted the role of Vice President of Learning for the iconic Century 21 brand. She considers working in an industry filled with entrepreneurs a great privilege and is forever indebted to the leaders who have helped challenge and encourage her on her own professional journey. It is because of their example that she has committed her career to helping brokers, owners, managers, and agents realize their personal and professional goals.