Zillow-ChatGPT, Compass-Anywhere, SCOTUS-REX: Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Oct 17
top of mind marketing
The old playbook of 'just stay remembered' doesn’t work in the digital age, Josh Ries writes. Clients are bombarded with information, so you must provide consistent value
by Josh Ries Oct 17
luxury home sales
Last month's most expensive luxury home sales include an oceanfront showplace you just can't build anymore and a celebrity ex-pat's former residence
by Christy Murdock Oct 17
Louis Vuitton
Opinion
Distinct brands that serve a variety of real estate market price points are required for the Compass-Anywhere merger to be effective, Michael Valdes writes
by Michael Valdes Oct 16
A couple sitting around a table with their real estate agent with pumpkins in the background to signify low-inventory market strategies for fall.
Housing expert Luke Babich says that agents need to bring their A-game to thrive this fall in 2025’s late season market with these 7 key tips
by Luke Babich Oct 16
A picture of a man with his hand on his face who looks stressed in front of a firey background to represent listing agent burnout.
If we can build brokerages that protect our listing agents' bandwidth and reinforce their value, Jeff Farmer writes, we'll position them to thrive in markets where others fold
by Jeff Farmer Oct 16
Courtney Poulos
Find out more about broker-owner Courtney Poulos' journey and what she thinks new agents need most from the industry
by Christy Murdock Oct 16
Robert Reffkin pokes at CRMLS policy. CRMLS CEO pushes back
The Compass CEO took aim on social media at user agreements for the nation's largest MLS. In an open letter shared with Inman and other media outlets, CRMLS' CEO calls it 'misinformation'
by Taylor Anderson Oct 16
Howard Hanna expands into NYC with purchase of Elegran
Howard Hanna announced that it would enter the New York City market after acquiring Elegran Real Estate, as one of the nation’s largest brokerages continues its expansion path
by Taylor Anderson Oct 16
A picture of a robot with a very human face to signify ChatGPT real estate search.
Broker Holly Brink writes that learning how to show up when potential clients search for homes with ChatGPT is essential for building a future-forward business
by Holly Brink Oct 16
Inside Zillow’s ChatGPT integration (and what it means for real estate)
In this timely episode, Zillow’s Errol Samuelson and Josh Weisberg unpack the portal’s integration with ChatGPT, including MLS compliance, data sharing myths and fair housing guardrails
A picture of a woman in front of a for rent sign with tenants standing behind it to represent must-have landlord tech tools.
Being both a real estate agent and a landlord can feel like running 2 businesses at once. Ryan Barone examines the rise of intelligent rental management tools
by Ryan Barone Oct 15
AI tax mistakes
Artificial intelligence can revolutionize how you track expenses and forecast tax bills, but the strategic decisions that build wealth, Amanda Neely writes, still need human expertise
by Amanda Neely Oct 15
A woman in PJs in her bed pulling off a sleep mask to signify how top real estate agents start the day.
The first hour can set the tone for how an agent leads, serves and wins, Kevelyn Guzman writes, especially in markets that feel uncertain or unpredictable
by Kevelyn Guzman Oct 15
posting on social media
Stop chasing views, and start building momentum for your real estate brand online. Lead gen expert Josh Ries shares a 30-day plan of action
by Josh Ries Oct 15
Zillow ChatGPT integration
Some industry watchers claim the portal is violating IDX licensing rules with the deal, while Zillow maintains it did its due diligence and is not handing over MLS data to OpenAI
by Lillian Dickerson Oct 15