Agents who use AI will replace those who don't, but how do you use it the right way? Digital marketing expert Colin Hull shares strategies to help you leverage the productivity potential
The platform’s updated monetization policy targets repetitive, low-effort content, but agents who lean into authenticity can still thrive
From the main stage at Inman Connect San Diego on Thursday, Schneider envisioned an era in real estate where a smaller number of competitors deliver a higher level of value for buyers and sellers
Side's Guy Gal says the greatest threat to the industry are Realtor associations, multiple listing services and brokerages that depend on inexperienced agents to generate profits
Each AI agent does precisely what a person charged with each job can do: manage ad spend, write about local events and market trends, adjust SEO tactics and follow up on new leads
A 2024 Inman AI Award winner, Rexera's AI agents automate workflows on condo sales by obtaining HOA documents and public records, extracting data and flagging potential issues
Market headwinds kept franchisor Anywhere's revenue growth nearly flat during Q2. However, a July activity boost and continued AI innovations are keeping the company's spirits high
Artificial intelligence has the potential to separate agents who are willing to use and adapt to the technology from the rest, Rachael Hite writes, while it leaves those who refuse to use it behind
Both companies have invested heavily in AI. But while Rocket consistently earns high marks for loan servicing, Mr. Cooper's J.D. Power rankings have been subpar for more than a decade
AI is transforming real estate marketing, policy and platforms. From automation to oversight, Jessi Healey weighs in on what agents need to know now
As a broker, Thomas Mallette writes, it's up to you to walk the walk with your agents, providing the mentorship and guidance they need to succeed
Troy Palmquist talks with Justin Benson, founder of Shilo AI, about how personalized, consistent coaching can make agents more effective
Adopt these practices to harness the potential benefits of AI tools, Robert Siciliano writes, while protecting your invaluable professional persona from the array of privacy and security dangers
After turning a $198M Q2 profit, CEO Jay Bray says the loan servicing giant intends to 'hit the ground running' with integrated platform when it merges with Rocket Companies later this year
Rechat wants agents to lean on AI like Lucy to improve their value proposition to consumers and make better use of the powerful tools software companies are building for them
Don't miss a thing with Click to Listen, the latest way that Inman is keeping up with you when you're out and about. Because real estate never stops
