WATCH: The right lender can make buyer love letters obsolete
Opinion
Not crazy about buyer love letters? A great lender can reach out to the listing agent on a buyer's behalf to offer information and reassurance
by Rick Guerrero Jun 5
The agent's guide to crafting a winning unique value proposition
Your unique value proposition is more than just a catchy slogan. It’s a powerful way to differentiate yourself from your competition
by Jeremy Knauff Jun 3
Zillow, Elon Musk, bombshell commission suits: Inman's Top 5
Wondering what you missed? Find out with Inman's Top 5 most-read stories of the week
by Dani Vanderboegh Jun 2
Learn the strategies of this self-proclaimed ‘door-knocking champ’
Opinion
As community life and face-to-face interactions become more rare, door-knocking as a lead generation and nurturing tool becomes even more powerful
by Ernesto Vargas Jun 1
Joining a new team? Here’s how to make an immediate impact
Looking for more leverage and more opportunities with leads? Livian’s Erin McCormick Torres shares tips to help you hit the ground running as the newest member of the team
hello, welcome, doormat, door, porch, mat, introduction, hi
We don’t lack lead generation ideas. We lack execution. Choose a couple of these strategies, and take action today
by Jimmy Burgess Jun 1
How AAPI migration drives local real estate markets
The AAPI community is driving the local housing market in Washington, D.C., based on factors like cost and educational opportunity
by Thai Hung Nguyen May 31
When it comes to Instagram, how personal is too personal?
Opinion
Start infusing your personality and perspective into your social media content to connect with your audience and increase engagement
Are ARMs and 40-year mortgage loans good deals for buyers?
Opinion
Focusing exclusively on monthly payments can mean borrowers lose sight of the advantages, and drawbacks, of various loan products
by Bernice Ross May 30
Find your superpower so you can save your business
In a time of cynicism and negativity, superhero movies are more popular than ever. Here’s how to become the hero in your own life and in your business
by Troy Palmquist May 29
video
Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here's how to do it
by Kyle Draper May 27
Your business shouldn't advertise for Memorial Day. Here's why
Opinion
Instead, look for simple and meaningful ways for your real estate business to acknowledge Memorial Day respectfully
by Jessi Healey May 26
NAR membership, grim outlooks, beating the odds: Inman's Top 5
Wondering what you missed? Find out with Inman's Top 5 most-read stories of the week
by Dani Vanderboegh May 26
Olympic training, ballet, real estate — now, 'Kendra Sells Hollywood'
Meet McKenzie Ryan. From her Olympic training days to Season 2 of 'Kendra Sells Hollywood,' here’s the Real Tea in her own words
by Dani Vanderboegh May 26
NAR's incredible shrinking membership roster: The Download
Take a look at the new membership numbers, then find out how to gain mindshare in your market with a well-developed content marketing plan
by Christy Murdock May 26
4 tips for providing a vibrant and healthy agency culture
Being the leader of a real estate agency requires a deep commitment to supporting your agents in every way possible to ensure their success and well-being
by Adriano Tori May 25