How to shoot your own listing videos and photos on the iPhone
Using your iPhone to capture professional quality marketing collateral for your listing is possible. These pro tips will help you make your snaps stunning
by Latham Jenkins Mar 8
Is it worth it? 10 common marketing metrics and how they measure up
These are the metrics you should watch and the ones you can forget
by Jessi Healey Mar 8
7 marketing metrics that matter most (and how to measure them)
Targeting the right audience is a critical factor in real estate marketing success. Here's how to crunch the numbers and make sure you're as effective as possible
by Laura Viñalet Mar 7
Too much competition? 10 branding insights to get you noticed
A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals
by Bernice Ross Mar 7
Welcome to the future: What real estate agents need to know about today's kitchens and baths
The series on kitchen and bath design concludes with a look at smart home solutions and the future of residential spaces
by Gerard Splendore Mar 7
refresh bio and headshot
Now is the perfect opportunity to revamp your marketing and branding. Embrace this seven-day challenge to showcase your best self, starting with an enhanced bio
by Christy Murdock Mar 6
Family matters: 5 marketing tips based on NAR’s multi-generational data
Far from a temporary, pandemic-era adaptation, multi-generational households are more popular than ever. Find out what NAR’s study reflects and how you can better serve your buyers
by Christy Murdock Mar 6
QUIZ: Have you gotten lazy with your marketing?
If you want to keep your pipeline filled, you can't slack off on marketing. Take this quiz to find out if you're doing everything you can (and should) be doing now
by Laura Viñalet Mar 3
Retirement planning for all: A smart strategy for every agent
Opinion
Regardless of what stage you're at in your real estate career, it's never too early or too late to start building a retirement plan
by Jordan Curnutt Mar 3
23 ways to turn one listing into many, many more
Here are 23 strategies to market both the property and yourself, helping you turn your current listing into a springboard for future deals
by Jimmy Burgess Mar 3
This little-known niche helps charities (and agents) get paid
Help your favorite non-profit unlock charitable gifts of real estate while you earn a full commission as well
by Bernice Ross Mar 2
Combine social listening with your CRM to upgrade your marketing
Social listening and customer relationship management software allow agents to use data in real time to make informed decisions about both marketing and sales of properties
by Alyssa Brody Mar 1
14 FREE tools to elevate your graphics game
Enhance your social media feeds without spending a dime. Check out these 14 free and user-friendly tools for designing stunning graphics
by Jessi Healey Mar 1
From manager to president — growth and leadership lessons
It's not enough to maintain the status quo. Making your mark as a leader involves a growth mindset and a focus on the bottom line
The no-nonsense guide to bootstrapping your business
Think DIY is just for newbies to the real estate industry? Find out how you can bootstrap aspects of your business at any point — and how to decide which skills you bring to the table
by Christy Murdock Mar 1
How to brand yourself when you're broke (Hint: Think Bergdorf’s)
In the first event of Fordham REI’s new series, Bess Freedman, CEO of Brown Harris Stevens, sat down with her mentor Barbara Corcoran for the kickoff of the school’s 'Titan Talks'
by Christy Murdock Feb 28