Working with high-profile clients isn’t just about finding the perfect home, broker Kamran Zand writes. It’s about protecting their lifestyle, reputation and security
Real estate companies have the opportunity to craft a distinctive client experience aligned with their brand, values, vision and mission, The Agency's Rainy Hake Austin writes
Gen Z is ready to purchase a home, but they need guidance and education, Atlanta-based Realtor Jessica Dudley writes. Here's how you can help them achieve their real estate goals
Find out how this Atlanta broker and radio host is creating a space where high-level collaboration, growth and innovation thrive
Coach Melanie Klein profiles Karen Roy, who found mentorship, ongoing training and a strong brand when she joined a real estate team
If you want to attract seriously wealthy clients, luxury expert Chris Pollinger writes, you need to stop playing checkers and start playing chess
Next time you’re working with a part-time agent, Jonathan Pressman writes, give them a chance to show you what they bring to the table before you jump to conclusions
Radical personalization is the real differentiator that turns a transaction into a story and a client into an advocate, The Agency's Mauricio Umansky writes
Dezireh Eyn, CEO of Platinum Properties in New York City, writes that independent brokerages understand their people, their markets and the relationships that make real estate run
By using master, meta- and mega-prompts, Bernice Ross writes, you can take the guesswork out of AI, and start building repeatable systems that make your business run smoother
Trainer Terry LeClair shares how these 4 internal forces create the foundation for success not only in real estate sales, but in life
Flex Listings provide a functioning model that restores transparency, preserves cooperation, and gives sellers and buyers control, clarity and access, Eric Bramlett writes
While you were short on details, you said that you've changed the way you talk with your seller clients about their options in light of the private listings debate
Adapting to market changes and creating options for clients allows real estate agents to stay relevant and engaged no matter what shifts may occur, Century 21 CEO Mike Miedler writes
A signed agreement doesn't hold a buyer hostage; it’s a tool that explains your duties and obligations to them. Broker Holly Brink tells you how to position it with confidence and clarity
A wave of experienced real estate agents is stepping out of production. What does that mean for younger agents, and how can they take advantage of the opportunity?