If you're sick of blending into the sea of sameness, avoid these 3 common mistakes and follow marketing expert Christine George’s guidance for crafting a brand voice guide
Instagram shares its growth strategy, Meta pushes AI-driven engagement, and TikTok restructures its creator tools. Marketing expert Jessi Healey shares what it all means for agents
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Adam Mosseri is sharing Instagram algorithm tips to help creators get more traction. Jimmy Burgess breaks down how to make these tips work for you in real estate
Learn how this award-winning broker-owner went from top producer to leading The Agency’s first New Jersey office, redefining real estate with a boutique, high-performance approach
Get buyers off the fence and help sellers market their homes more effectively when you tap into the potential of assumable mortgages, Troy Palmquist writes
While others sit back and wait for change, coach Verl Workman writes, you must empower your team to rise above challenges with confidence, creativity and determination
Disagreements are inevitable in business. Team leader Carl Medford has sussed through much research to bring you 7 ways conflict can be a good thing and 9 tips for keeping it healthy
This attorney ditched her corporate job to start her own company, Titan Title, which has grown to 5 states in 6 years. Rick Guerrero sits down with Rodriguez to learn her formula for success
Don’t fall into the ‘be everything to everyone’ trap, Debra Trappen writes. Instead, attract your dream clients, fuel your passions and experience fulfillment by discovering your true niche
Here are the platforms, software, strategies and other impact-making marketing tools you can’t live without in 2025
Commission lawsuit changes took effect 6 months ago, compliance expert Summer Goralik writes, but uniformity in implementation and guidance remains elusive, fueling industry confusion
Reasonable adjustments to current policies can satisfy both sides of the Clear Cooperation debate, Chris Marzke writes, benefitting clients, developers and real estate professionals
Maximum exposure equals maximum price, trainer Bernice Ross writes. Adopt this list of premium services to differentiate yourself from the competition and defend your commission
Broker Annette DeCicco writes that agents must speak the language of staging fluently to win clients and educate sellers while making listings stand out in the market
We've all been on Zoom for 5 years (or more), but are you using it as effectively as possible? Nikki Beauchamp offers video conference best practices for your next virtual meeting