Trainer Bernice Ross breaks down the 4 DISC behavioral styles and offers text and email templates and negotiation strategies to help you close the deal
Inman Ambassadors and contributors Ashley and Christian Harris celebrate the women in real estate who are showing up when it counts — for clients, for teams and for families
Forget fancy cameras, Drew Thompson writes. Real estate videos that sell are about connection. This AI stack turns photos, your voice into an emotional engine that makes buyers need the keys
Treat real estate agents right, broker-owner Michelle Valverde writes, and results will follow, including brokerage growth and resilience
Life can change in an instant. Rather than facing the future with regrets, Carl Medford writes, we can systematically alter our futures by making incremental changes that compound over time
Opinion
Many agents lack structure and support, branding expert Alyssa Stalker writes, but what they need is real business mentorship, repeatable systems, ongoing marketing education and more
Find out how Ranelle Birmingham got her start in the industry through a summer job at her father's Louisiana real estate company
In a competitive market, these simple but powerful strategies from Alyssa Stalker can help agents boost visibility, grow engagement and generate real leads without feeling stretched thin
While you're optimizing your online presence, don't stop at social media. Jimmy Burgess and Julie Tomlinson help you start up (or rethink) your Google Business Profile
A structured approach to outreach is your best friend when it comes to getting your next listing in front of the most active buyer agents in your market, trainer Bernice Ross writes
You've earned a career that doesn't feel like daily crisis management, coach Aaron Hendon writes. Mindful agents stay poised, purposeful and powerful in every moment
When you lead negotiations with skill and confidence, your clients feel empowered — and they’ll reward you with loyalty, referrals and long-term success, Mauricio Umansky writes
What if the fastest way to break through your biggest blocks was asking AI to call you out? Real's Drew Thompson explains how
If you feel like your progress has stalled, Jimmy Burgess writes, implement these strategies and build the real estate business you've been dreaming of
Real's Drew Thompson offers tips that save you time and money when you put the power and potential of artificial intelligence to work for your listings
In a volatile real estate market, client-centricity isn’t optional — it’s your competitive edge. Chris Pollinger shares how elite agents turn uncertainty into opportunity