@properties became the #1 real estate brokerage in Chicago in just eight years by cultivating a powerful brand. Better Homes and Gardens Real Estate successfully leveraged one of America's best-loved brands in real estate. Our speakers will share what it took to make that happen and how you can create a brand that matters in your market.
Will more data and deeper analytics save us from market collapses in the future? Experts with new tools to measure markets and gauge risk share their newest creations.
A broker/owner and a brokerage marketing executive walk you through their journey towards a progressive Web strategy. They'll share lessons learned, offer tips on vendor selection, and show you the results of their efforts.
Mark Allen, CEO, Minneapolis Area Association of Realtors
Bob Bemis, CEO, Arizona Regional Multiple Listing Service
Your Web site's tired. You don't get enough leads. In this session, we'll break down a brokerage company home page and replace it with something stunning and effective while explaining the hows and whys along the way. If you've ever wondered where to start in a Web overhaul, this is a session for you.
The number of places to advertise real estate listings, technology or services online is staggering. Learn how to evaluate your options and make smart decisions.
Get 10 takeaways you can implement immediately to differentiate, save and grow. Brian will show you tools you hadn't heard of and give you some tactics for making them work for you.
No more fun and games: Learn how to create a social media strategy that delivers measurable results.
If you're new to Twitter, you'll leave this session equipped to do it right. If you're already tweeting, you'll learn how to increase your influence and create connections that turn into business.
The industry is rushing to seize the new first-time buyer opportunity, but few know how to do this online.
New development paradigms are challenging real estate development teams to deliver applications quicker than ever. Three developers share their processes and practices.
The New York Times best-selling author Bill Tancer reveals data behind Web user behavior you must understand to succeed online.
Few real estate Web sites are optimized for conversion. Get practical takeaways from experts who know how to create Web experiences that are good for users and produce tons of leads.
Marketing
Three veterans of real estate data management share advice for application development in a fragmented industry
