Realtor.com's parent company saw revenue increase 10 percent year over year. The CEO of the firm that owns the portal took the opportunity to call rival Homes.com a potential 'knockdown'
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Feb 6
As ad slots hit record prices, brands from real estate to delivery are using the Big Game to prime digital algorithms, build sustained relevance and turn visibility into credibility for the long haul
by Jessi Healey Feb 6
From agentic AI to cybersecurity threats, Inman Connect New York revealed how artificial intelligence is reshaping real estate — and why agents must adapt now
by Nick Pipitone Feb 6
As the industry heads for a debate over the future of the multiple listing system, ‘we're not going to get involved,’ Kevin Brown said on stage at Inman Connect New York
by Taylor Anderson Feb 6
With affordability continuing to challenge first-time buyers, agents can stand out by helping clients think creatively about what’s possible, ERA's Alex Vidal writes
by Alex Vidal Feb 6
Learn how Olympic athlete and luxury real estate advisor Jill Henneberg leverages preparation, adaptability and the ability to perform decisively under pressure
by Jill Henneberg Feb 6
Opinion
Making the decision to change your brokerage model can be tedious, writes broker Sean McConnell. It's not just about splits and logos; it's about future-proofing your business
by Sean McConnell Feb 5
If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for your sphere — that's where the easiest conversions live
by Josh Ries Feb 5
At Inman Connect New York, American Real Estate Association co-founder Jason Haber spoke about real estate's reputation and why there's room for 2 national real estate trade groups
by Marian McPherson Feb 5
The Super Bowl LX-adjacent game will prompt Redfin app users with 6 clues starting around 8 p.m. ET on Sunday to locate and win a $1M home featured in a Rocket and Redfin commercial
At Inman Connect New York, tech leaders and agents warn that agents must evolve with consumer behavior — or risk irrelevance
by Nick Pipitone Feb 5
Industry Chief Marketing Officers David Marine, Wendy Forsythe and Sandra Howard share how to thoughtfully and authentically use technology
by Marian McPherson Feb 5
Through the partnership, Prosperity will make Foyer's homebuyer savings tools, including guided savings plans and education, available as a resource for prospective first-time homebuyers
During his latest Inman Connect New York appearance, SERHANT. founder and CEO Ryan Serhant discussed AI, generational real estate trends and why his brokerage is Compass's biggest threat
by Marian McPherson Feb 5