Are “coming soon” listings putting the real estate industry at risk? In this episode of Real Estate Insiders Unfiltered, Art Carter (CEO of CRMLS) and Ed Zorn (VP and General Counsel) break down why “coming soon” listings, private listings, and MLS rules are becoming one of the most controversial and risky topics in real estate.
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They also explore the growing concern that current industry trends could trigger Department of Justice scrutiny and what that could mean for agents, brokerages and the future of cooperation. If you think this is just another industry debate, think again.
Highlights
“Coming soon” listings might seem like a small strategy shift, but they could have massive consequences for the entire real estate industry. From “coming soon” listings to private listings, MLS rules and seller choice, this conversation breaks down what’s actually happening behind the scenes and why it matters more than most agents realize.
The MLS system was built over decades to create a fair and transparent marketplace, but today, confusion around rules, data and listing practices is growing fast.
And that confusion could come with consequences.
This isn’t just about marketing strategy. It’s about cooperation, transparency and whether the industry is heading back toward the same issues that triggered past DOJ action.
In this episode, you’ll learn:
- What coming-soon listings actually are (and what they’re not)
- Why seller choice is being debated across the industry
- The real reason MLS rules exist and why they matter
- Why fragmentation could break pricing, appraisals and transactions
- How current trends could lead to DOJ scrutiny or intervention
They also unpack a critical reality: If listing data becomes fragmented and inconsistent, the entire system, from pricing to lending, starts to break down.
Because this isn’t just about listings. It’s about whether the real estate market remains transparent, cooperative, and fair or becomes fragmented and unreliable.
Learn more about CRMLS on LinkedIn, YouTube, Instagram, Facebook and online at go.crmls.org.
Real Estate Insiders Unfiltered is now exclusively on Inman. Tune in for agent- and team-focused content on Mondays and leadership interviews on Wednesdays each week. Listen on Apple or Spotify.
James Dwiggins is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
Keith Robinson is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
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