What if the real problem in this industry is how many brokerages exist? In this episode of Real Estate Insiders Unfiltered, Jesse Garcia, founder of Maverick Real Estate, entrepreneur, team leader and tech founder, unpacks a statement most people in the industry are afraid to say: A lot of brokerages simply shouldn’t exist.
After building a financial operating system used by brokerages, Garcia got a behind-the-scenes look at how many actually operate and why some probably shouldn’t. What he saw changed his perspective completely.
Garcia breaks down what agents really need, why alignment matters more than splits and how most recruiting models miss the mark entirely.
If you’ve ever questioned your brokerage or wondered what a better model looks like, this episode will make you think differently.
Highlights
This conversation dives into:
- Why many brokerages are fundamentally broken
- The disconnect between recruiting and real value
- What agents actually want (hint: it’s not just splits)
- Why alignment matters more than “culture” talk
- How agents can better evaluate where they belong
They also explore a bigger shift happening in the industry: Agents are starting to think like entrepreneurs. And that means asking harder questions.
Not “Who will take me?” But “Where do I actually belong?”
Because the wrong environment doesn’t just slow you down, it can cost you years.
If you’re an agent, team leader or broker-owner trying to figure out what actually works in today’s market this episode is a must-watch.
Connect with Jesse Garcia on LinkedIn, X, Facebook and Instagram.
Real Estate Insiders Unfiltered is now exclusively on Inman. Tune in for agent- and team-focused content on Mondays and leadership interviews on Wednesdays each week. Listen on Apple or Spotify.
James Dwiggins is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
Keith Robinson is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
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