string(9) "wordpress" The Consumer Education Opportunity Most Agents Are Missing | Inman Real Estate News

In their newest “True Crimes” podcast, Summer Goralik and Troy Palmquist examine a decades-old fraud case that illustrates why agents should educate clients about deed fraud and transaction safety to build strong long-term relationships.

Imagine discovering that someone has used your identity to secure a mortgage and purchase a property under your name — without your knowledge or authorization. 

That’s what happened in this week’s case, where a broker allowed his only agent — his own brother — to operate with little or no supervision. When that agent fraudulently purchased and rented out a property, the broker was also on the hook.

TAKE THE INMAN INTEL INDEX SURVEY

This isn’t an article about how not to commit fraud (we hope you’ve got that locked down), but about how to use this story to provide another service to your clients: real estate fraud prevention. Even though the story in this podcast episode happened all the way back in the late 90s, it resonates even more today.

Real estate fraud has evolved

Although real estate-related fraud is on the uptick, a recent study found that over half of U.S. states have no laws on the books to combat it. Consumers who don’t follow real estate news may assume fraud only happens to “other people” and know little or nothing about:

  • Deed fraud
  • Title fraud
  • Forged liens
  • HELOC fraud
  • Wire fraud
  • Identity theft tied to mortgage applications

Meanwhile, the increasing capabilities of AI and remote real estate transactions have made it easier than ever to create realistic fake communications and legal documents.

Consumers, in general, don’t know how exposed they are. Those who don’t yet own a home may assume that they’re not at risk because they don’t own property. However, their identity and credit can be illegally used to acquire a mortgage and purchase a property, just like in today’s case.

Homeowners are even more at risk, since many don’t monitor the title activity on their property, don’t understand what title insurance covers and rarely think proactively about fraud prevention, especially if they’re not planning to sell anytime soon.

For agents: The opportunity to become a trusted resource

Safety-savvy real estate agents are uniquely positioned to educate consumers through security-focused conversations and content that creates trust. Topics can include:

  • Reminding clients to freeze credit when it’s not in use
  • Explaining how to set up fraud alerts
  • Encouraging title monitoring and reviews
  • Discussing title insurance protections
  • Educating clients about wire fraud safety

Create and distribute content around these topics through:

  • Newsletter topics
  • Social media content
  • Buyer consultation talking points
  • Listing presentation talking points
  • Educational videos
  • Post-closing follow-up campaigns
  • Annual homeowner check-ins

How this differentiates your service

Consumers can get basic information about the homebuying and homeselling process online, on social media and via AI-based Q&As. Increasingly, they’re searching for advisors, not transaction facilitators.

Educational content marketing builds credibility, and guidance that focuses on protection reinforces your value as a fiduciary. However, safety-focused education does something more: It adds emotional weight to the experience of working with you.

Identity or deed theft feels deeply violating. It’s scary and traumatic, and the impact can last a long time. Clients will remember you when you help them feel protected and safe. What’s more, they’ll trust you to keep their friends and family safe, becoming cheerleaders on behalf of you and the service you provide.

10 safety-focused topics for blogs, videos and social media

1. Why every homeowner should freeze their credit

A practical consumer explainer on how credit freezes work, why they matter, and how they can help prevent mortgage and identity fraud.

2. What is deed fraud — and could it happen to you?

Break down how forged deeds and title fraud work, warning signs homeowners should watch for, and how scammers target vacant properties, rentals and elderly homeowners.

3. What title insurance actually protects you from

Most consumers barely understand title insurance at closing. This piece explains what it covers, what it doesn’t, and why policy choices matter.

4. 5 real estate scams homeowners should know about in 2026

An easy-to-share roundup covering wire fraud, contractor liens, fake sellers, rental scams and identity theft tied to mortgages.

5. The simple safety checks every homeowner should do once a year

A homeowner “financial maintenance” checklist that includes how-tos for:

  • Reviewing title records
  • Freezing credit
  • Updating passwords
  • Monitoring property tax notices
  • Verifying liens
  • Checking fraud alert systems

6. Why you should never ignore a letter about your credit or property

Use real-world examples to explain how consumers often discover fraud accidentally — through credit notices, tax mail, collection calls or title notifications.

7. How criminals use stolen identities to buy real estate

A fascinating behind-the-scenes look at mortgage fraud schemes and why identity theft is increasingly tied to real estate transactions.

8. The hidden risks of owning vacant land or investment property

Explain how and why vacant parcels and out-of-state properties are especially vulnerable to title fraud and fake sale schemes.

9. What to do immediately if you suspect real estate fraud

A step-by-step action plan to help consumers:

  • Freeze credit
  • Contact title company
  • File police report
  • Notify lenders
  • Check county records
  • Contact an attorney

10. Why your real estate agent should talk to you about fraud prevention

Positions you as a proactive advisor rather than just a salesperson, while naturally explaining fiduciary responsibility and reinforcing your own consumer advocacy role.

While today’s fraud story is dramatic, the lesson is straightforward: Agents who educate their clients about risk, protection and prevention position themselves as valued long-term advocates, not just salespeople.

Disclaimer: The information provided in this article is for general informational and educational purposes only and does not constitute legal advice. The discussion is based primarily on laws, regulations, and regulatory guidance applicable in the State of California, including those enforced by the California Department of Real Estate. Laws and regulatory interpretations vary by jurisdiction, and readers should consult with qualified legal counsel or their broker regarding how these issues may apply to their specific situation or in other states. 

Troy Palmquist is the founder and principal at HomeCode Advisors. Connect with him on LinkedIn.

Summer Goralik is a real estate compliance consultant and former CA DRE Investigator in Huntington Beach, California. Connect with her on LinkedIn.

agent safety
Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×