Find your winning formula for a bigger, brighter 2026. Stay authentic and audience-focused while showcasing your unique expertise, branding and marketing expert Stacey Ross Cohen writes
Your voice is your brand, CEO Stacey Ross Cohen writes. Let it be heard when you make real estate podcasting part of a compelling content marketing strategy
Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact
Word of mouth is great, Stacey Ross Cohen writes, but in today's ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health
A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you'll find an enthusiastic audience of buyers and sellers who need you
Branding expert Stacey Ross Cohen offers tips for building a personal brand that gets your message across and positions you to dominate your market
In an exclusive interview, the SERHANT. founder talks real estate reality and what it’s like to build a brokerage brand under the pressure of the spotlight
Opinion
Grow your business with effective communication where it counts. Use these strategies to create a public relations strategy that will help you stand out
Doing business during the pandemic has been challenging, to say the least
Opinion
It has been one of the most unexpected and unpredictable years in modern history. What has the real estate industry learned from the events of 2020?
