Fire country: A growing threat to homes, lives, real estate careers
Fire doesn’t just destroy structures, Chris Drayer writes. It changes markets and careers, and if we’re not paying attention, it will burn us
by Chris Drayer Aug 6
A picture of a woman agent standing in front of a listing to represent tech tools to elevate your listing presentation.
Want to land the listing? Marketing expert Alyssa Stalker offers tech tools designed to help you make a big impression on potential clients
by Alyssa Stalker Aug 6
5 gimmick-free ways to build, scale and grow a real estate business
These 5 brand-building, operation-scaling keys form the foundation of lasting success
If you were selling a home, would you hire you as the listing agent?
Thinking about selling a property of your own? Bernice Ross shares 6 reasons why you may not be the best choice to guide your own transaction
by Bernice Ross Aug 5
Here's the tech you can't live without: Pulse
We asked you to tell us what tech tools have become essential for the way you run your business
by Inman Aug 5
real estate agent commissions rose
The real estate industry has a math problem with rising customer acquisition costs and declining client loyalty. Broker-owner Amy Stockberger looks at ways to reverse the trend
by Amy Stockberger Aug 5
Confidence comes after: How to grow before you feel 'ready'
Feel like you don't have the tools to create content or move forward and grow your business? Broker Angela Yungk writes that the confidence you need comes from doing the thing you fear
by Angela Yungk Aug 5
The CEO playbook for agents: How to scale with compassion
Want to build a business you can feel good about? Phillip Cantrell, CEO of Benchmark Realty, offers 4 cornerstones to form your foundation from his book 'Failing My Way to Success'
by Phillip Cantrell Aug 5
How to 10X every real estate conference you attend using AI
You don’t need more ideas. You need a system that makes your ideas work for you. Amy Stockberger offers a framework and prompts for following up on conferences with the help of AI
by Amy Stockberger Aug 4
Stop using AI as a Google substitute. Do this instead
Agents who use AI will replace those who don't, but how do you use it the right way? Digital marketing expert Colin Hull shares strategies to help you leverage the productivity potential
by Colin Hull Aug 4
Once shaky, summer market picks up steam: Client Pipeline Tracker
While hard numbers won't be available for a few weeks, the Intel Index survey found signs that real estate agent client pools in July benefitted from an unexpected influx of homebuyers
by Daniel Houston Aug 4
Real estate CEOs sound off on CCP, M&A, being No. 1: The Download
Last week, the industry's biggest names took the stage at Inman Connect San Diego to talk about real estate's hottest topics and biggest controversies
by Christy Murdock Aug 4
From search to sold: Mapping the client journey through your website
Jon Krabbe of Agent Image shares ideas for supporting every stage of the client journey, from first looks to post-closing advice
by Jon Krabbe Aug 4
All shock, no chill: The rise of outrage marketing in the viral era
From hair dye to denim, brands are pushing boundaries to win attention, but shock value comes with consequences, especially for professionals building on trust
by Jessi Healey Aug 4
YouTube’s new rules could cost real estate agents their ad revenue
The platform’s updated monetization policy targets repetitive, low-effort content, but agents who lean into authenticity can still thrive
by Jessi Healey Aug 4
3 CEOs talk change, affordability, NAR and end-to-end systems
James Dwiggins, Michael Valdes and Mike Miedler got candid on the last day of ICSD, saying real estate has lost sight of its purpose amid commission lawsuits and company rivalries
by Marian McPherson Aug 1