Knocking at your door: How social responsibility shapes culture
By embracing service opportunities, The Agency's Vice President of Vibes Makenzie Green writes, agents and brokerages can transform professional influence into a force for meaningful change
by Makenzie Green Jun 24
Facebook Marketplace: The effective tool most agents skip
Holly Brink shares agent Abby Goodell's no-frills strategy for turning Facebook Marketplace posts into legit buyer leads and examines why most agents overlook the platform
by Holly Brink Jun 24
How AI is transforming the role of real estate reviews
While competitors focus on traditional SEO tactics, Molly McKinley writes, forward-thinking pros can build a review foundation to drive AI recommendations for years to come
by Molly McKinley Jun 24
What a '90s movie taught me about women in real estate leadership
Opinion
'I'm right on top of that, Rose.' Here's what ‘Don’t Tell Mom the Babysitter’s Dead’ taught compliance officer Summer Goralik about leadership, trust and showing up for other women
by Summer Goralik Jun 24
Anywhere names Barri Rafferty chief communications officer
The communications vet and former CEO will handle government relations, events and other functions for the company and will report to CEO Ryan Schneider, Inman has learned
by Lillian Dickerson Jun 23
NAR says lower mortgage rates could help boost sluggish sales. When might that happen?
Amid fighting over the federal funds rate, NAR says home sales were 0.7% lower in May than a year ago as inventory rose to a 4.6-month supply
by Taylor Anderson Jun 23
Compass sues Zillow over private listings ban
The antitrust suit, filed Monday in New York, accuses Zillow of using anticompetitive behavior and represents an escalation in an ongoing feud between the companies
I'm going back into production. Here's the tech helping me do it
After years being out of production, Troy Palmquist is going back to sales, and he’s betting big on this platform to help him maintain consistent, smart communication with his sphere
by Troy Palmquist Jun 23
The secret to making your clients love you: Save them money
Helping clients and prospects save money is one of the most powerful marketing strategies
by Bernice Ross Jun 23
Trending: TikTok sales, Meta fails and what actually works
Livestreams are selling, AI is oversharing, and Facebook is quietly confirming what we already knew about links, digital marketing expert Jessi Healey writes. Here’s what to pay attention to now
by Jessi Healey Jun 22
Take the Inman Intel Index survey for June
Opinion
Each month, hundreds of real estate agents, brokers, executives and investors report on what they're seeing in their corner of the industry. Add your insights. Take the survey
by Daniel Houston Jun 21
To move or not to move? A better way to handle the waiting game
Are your clients 'waiting for the market to recover'? They’re often talking about fear and uncertainty, coach Darryl Davis writes. Ask these questions to shift from uncertainty to clarity
by Darryl Davis Jun 21
Pulte wages war on Fed Chair Jerome Powell, blaming him for high home prices
The chair of the Federal Housing Finance Agency, Fannie and Freddie has spent the past day calling on Powell to step down, saying he’s responsible for high home prices
by Taylor Anderson Jun 20
Fire-scarred CA neighborhoods 'not even close' to bottoming out
Amalfi Estates owner Anthony Marguleas said listings are slowing down and prices have been dropping, but there's plenty of room to fall in the Pacific Palisades
by Lillian Dickerson Jun 20
Struggling agents, 3 mins with Trump, ChatGPT revolution: Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Jun 20
How changing demographics are reshaping the luxury market
As millennials, Gen Z take center stage in luxury homeownership, the industry will have to adapt, Lindsey Harn writes. They want spaces that align with their values, needs and ambitions
by Lindsey Harn Jun 20