From media mergers to AI deals, the latest moves show how power, access and audience ownership are shifting
Agents are getting AI backwards, writes contributor Bernice Ross. They need to start with old-fashioned interviews before asking AI to write generic prompts for their business
In a live event to media, customers and prospects, RealScout revealed a new AI-based home search aiming to help agents improve on what consumers find in popular search experiences
Scammers use deepfakes and voice cloning technology to trick agents and consumers alike. Three experts share their safety tips and the importance of prioritizing in-person interaction
No algorithm can replace the discipline, expertise and trust that real estate agents bring to home pricing estimates, Lindsey Harn writes
The self-sale company just secured new funding from backers including Fifth Wall. CEO Mike Chambers says his company wants 'to support agents' who are 'unapologetically consumer first'
Troy Palmquist writes that the agents who win next year won’t be the ones working hardest; they’ll be the ones working smartest with game-changing AI tools
While AI is no replacement for your expertise, seasoned agent and long-time coach America Foy says you can use it to simplify and explain critical information to clients
This season’s most effective campaigns lean on honesty, grounded storytelling and clear value — signals that real estate audiences want substance over spectacle, Jessi Healey writes
Gaussian splatting is an obscure AI-based visual data capture technology introduced for commercial use in 2023. It's now behind Zillow's latest update to its Showcase Listing lineup
Collov AI is an AI-powered home design platform that specializes in fast, easy virtual property staging
The rise of synthetic media forces agents to rethink content strategy, client trust and digital discovery to create a more reliable online environment for clients
The customer journey is beginning to shift as AI develops, new Inman contributor Roland Kampmeyer writes, even if we cannot yet fully assess the direction or speed of the changes
The app offers a fast, lightweight method for mobile video capture and automatic identification of interior conditions
Technology like AI is helping lenders do a better job of providing useful guidance and advice to borrowers, boosting customer satisfaction and repeat business, J.D. Power survey finds
From Grammarly’s rebrand to TikTok’s red carpet and Starbucks’ merch meltdown, everyone’s fighting for attention. Here's what real estate agents can learn
