direct mail marketing campaign
Many agents are scrambling to finish 2025 strong, but this simple educational campaign takes little time to prepare and yields year-long referrals, writes broker America Foy
by America Foy Dec 22
This team will do 500+ deals in 2025. Take a look at their playbook
Tom Toole leads a 50-agent team in Philadelphia. On this episode, he breaks down his 3 lead pillar system, how he increased sphere deals by 42% in one year and the tech stack running it all
Google for real estate
In this week's Download: How will you shift your marketing if Google becomes the next dominant player in the online listings landscape?
by Christy Murdock Dec 22
Prompts, portals and policy moves: Inman's Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Dec 19
Los Angeles broker, CEO and SoCal luxury icon John Aaroe dies
Aaroe, who founded John Aaroe & Associates and the John Aaroe Group, was known as a cherished mentor and guiding light to Southern California agents. He passed away at the age of 73
by Lillian Dickerson Dec 19
John Aaroe
Brad Inman remembers Beverly Hills real estate leader John Aaroe, his personal friend and professional confidant, who died this week
by Brad Inman Dec 19
ultra-high-net-worth real estate
Negotiating at the highest level is not about tactics alone, Mauricio Umansky writes. It is about psychology, patience and emotional discipline
by Mauricio Umansky Dec 18
offering plans for condos and co-ops
Real estate attorney and new contributor Brett Stack says these 6 red flags should cause co-op and condo agents to hit the brakes for further review on transactions in the Big Apple
by Brett Stack Dec 18
Dems raise antitrust concerns over Compass-Anywhere merger
Senators Elizabeth Warren and Ron Wyden ask the DoJ and FTC to 'thoroughly investigate' the pending deal, which they say would 'entrench existing antitrust and price manipulation concerns'
by Matt Carter Dec 18
participate in a pitch battle
Connect with founders at pitch battles to learn more about the proptech landscape and get in on the cutting edge of the tech that’s poised to change your business, Troy Palmquist writes
by Troy Palmquist Dec 18
transaction management
Behind every smooth real estate closing is a transaction coordinator who keeps it all moving, Jessica Souza writes. Here’s what separates the good from the truly great
by Jessica Souza Dec 17
Douglas Elliman brings on industry marketing leader for rebrand
As the luxury brokerage continues to work on a comprehensive rebrand, it has welcomed back Natalie Passerini as chief marketing officer. Passerini joined after Stephanie Garbarini left the firm this week
by Lillian Dickerson Dec 17
NAR CEO Nykia Wright
In 2025, NAR focused on policies, listening and responding to members’ concerns. Here’s how the organization and its leaders navigated an industry in turmoil
by Taylor Anderson Dec 17
Andrew Flachner, Anthony Sosso
On this episode, RealScout’s Andrew Flachner and Anthony Sosso do a deep dive into the evolution of AI and break down what the future will look like for real estate
real estate agent recruiting
Agents don’t just want a place to hang their license, coach Verl Workman writes. They want leadership they trust and a story they can be part of
by Verl Workman Dec 16
Watchdog: Agents earn too little. Consumers pay too much
Opinion
Stephen Brobeck, senior fellow at the Consumer Policy Center, responds to Cara Ameer's recent critique of the CPC's report on post-settlement changes impacting homebuyers
by Stephen Brobeck Dec 16