Target marketing accelerates client acquisition, but only when personas are legally compliant, fair housing expert Dr. Lee Davenport writes
Success doesn't come from automation, CEO and coach Lori Muller writes. It's earned through every action, every relationship and every moment of authenticity
You’re never speaking to just one person. You’re speaking to their entire unseen network, Jeff Sibel writes. Real estate rewards long-term relationships more than short-term commissions
Troy Palmquist has used custom scented candles throughout his real estate career. Here’s why a private-label scent can become one of the most effective branding tools in an agent’s arsenal
Qualify your buyer prospects up front with these proven questions to ensure you get your transaction to the closing table, Derek Carlson writes
Step into the new year with clarity, confidence and a positive mindset, Amy Corr writes, and get ready to make 2026 your best year yet
Aligning your goals and implementing the changes you've identified can make all the difference as you move your business into 2026, Lori Muller writes
If 'same-old, same-old' isn't getting the results you want, maybe it's time to think bigger and set some impossible goals for yourself, Greg Hague writes
As you seek to put together a lead-generation strategy, Josh Ries provides a starting point to help you determine who you're talking to
Everybody's looking ahead to 2026, so this week's Download rounds up the forecasts and advice you need to hit the ground running
If your resolution for 2026 includes a video marketing strategy, these real-life examples from Jimmy Burgess will provide inspiration for implementation
Find out how The Sarkis Team breaks records year after year and how they're setting a new standard for excellence across their state
2025 nearly broke the industry. Contributor Rachael Hite has 26 recommendations to clear your slate and repair what's broken. (Some agents will absolutely hate No. 15)
Blend vision boards with business plans to develop the accountability system you really need as you move into the new year, Lori Muller writes
Learn how John Barbato's previous professional experience as an architect informs the scope of his real estate career and how he learned to lead with joy
From crimes and misdemeanors to mergers and acquisitions, clients weren’t the only ones making moves this year. Here are the most-read Download columns of 2025
