Opinion
What a groundbreaking shift in celebrity marketing can teach you about leadership
Opinion
Combine expertise, experience and technology to deliver a higher level of service
What happens if we replace agents with something that was never designed to fulfill that role?
Real estate pros aren't just door-openers. They are guides
Success in real estate comes by doing the work that others avoid
Here's a non-nonsense roadmap for new agents building their real estate careers
Fathom Realty President Lori Muller writes that, while production may keep your business moving, alignment with the right leadership determines how far you grow — and whether that growth lasts
Today’s real estate agents are not just choosing a brokerage, broker-owner Lori Muller writes. They’re choosing a collaborative community where they can thrive
When agents love your leadership, believe in your support and see the impact in their businesses, they show up, not because they’re required to, but because they want to, Lori Muller writes
Are you building a business or simply participating in one? Lori Muller shares why going all-in on your real estate business changes everything
Most agents put their energy into finding the next client, Lori Muller writes, but the most successful agents focus on honoring the relationships they already have
Success doesn't come from automation, CEO and coach Lori Muller writes. It's earned through every action, every relationship and every moment of authenticity
Aligning your goals and implementing the changes you've identified can make all the difference as you move your business into 2026, Lori Muller writes
Blend vision boards with business plans to develop the accountability system you really need as you move into the new year, Lori Muller writes
To get buyers to believe in you, you must first believe in yourself, your value and the organization you represent, broker-owner Lori Muller writes
Opinion
As we step into the season of giving and gratitude, Lori Muller writes that it's a good time to reflect on all that the industry gives us, so we can give back to others
The market is poised for change. If you want to be part of what's ahead, take a page from John Maxwell's book 'Leadershift.' Lori Muller shows you how
Lori Muller provides 10 steps you can take right now to close out Q4 with momentum and enter 2026 prepared, positioned and powerful
Opinion
Leadership is not something you do once you get the title, Lori Muller writes. It’s something you do every single day in every environment you’re in
This industry doesn’t need more agents, coach Lori Muller writes, it needs more leaders. Here are 5 ways to level-up your leadership for today’s tough market
