Opinion
The next era of real estate won't be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply
Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes
Negotiating at the highest level is not about tactics alone, Mauricio Umansky writes. It is about psychology, patience and emotional discipline
Opinion
Real estate technology is making investing more accessible than ever, Amanda Neely writes. Yet, without financial education, investors risk mistaking ease of entry for smart wealth building
Connect with founders at pitch battles to learn more about the proptech landscape and get in on the cutting edge of the tech that’s poised to change your business, Troy Palmquist writes
Opinion
Anthropologist Robin Dunbar introduced the idea that humans can maintain meaningful social relationships with only about 150 people. That's not enough to sustain a real estate business
Behind every smooth real estate closing is a transaction coordinator who keeps it all moving, Jessica Souza writes. Here’s what separates the good from the truly great
Stop chasing that next 'magical' lead source, Josh Ries writes. Implement a lead-generation system that will sustain your business for the long haul
Instagram has announced shareable Stories, a new opportunity for agents to expand local reach, spark conversations and stay visible without posting more content, Alyssa Stalker writes
Agents don’t just want a place to hang their license, coach Verl Workman writes. They want leadership they trust and a story they can be part of
Broker and attorney Greg Hague says agents can tap into motivated buyers already in motion before they spend a dollar on marketing
Opinion
Stephen Brobeck, senior fellow at the Consumer Policy Center, responds to Cara Ameer's recent critique of the CPC's report on post-settlement changes impacting homebuyers
Opinion
The Echo Fine Properties arbitration offers proof that real estate pros can turn the tide and ensure that they're compensated for their time, Spencer Krull writes
Opinion
Mergers and acquisitions are big business, and technology plays a critical role, writes contributor Lauren Henss. The real game changer? Whether the organization can handle the merger swiftly
For better lead conversion rates, stop chasing volume, and start delivering real relevance
From agent commissions to a brokerage compensation dispute, find out how real estate pros are making bank and protecting their pay
