Take Inman with you on the go with Click-to-Listen capability
Don't miss a thing with Click to Listen, the latest way that Inman is keeping up with you when you're out and about. Because real estate never stops
by Inman Jul 22
Take the Inman Intel Index survey for July
Opinion
Each month, hundreds of real estate agents, brokers, executives and investors report on what they're seeing in their corner of the industry. Add your insights. Take the survey
by Daniel Houston Jul 22
Don't be dazzled by the glamour when working with celebrity clients
In Part 2 of her 5-part series, Cara Ameer shares thoughts on providing discreet, confidential service to your high-profile clients
by Cara Ameer Jul 22
5 money mistakes other agents made (so you don't have to)
Hard-learned lessons about building financial security in a commission-based career
by Amanda Neely Jul 22
Does your social media suck? Take this summer marketing audit
If your social media isn't getting the traction you want, it's not always about doing more, Kyle Basila writes. Sometimes, it's about doing everything more intentionally
by Kyle Basila Jul 22
Everything old is new(?) again when it comes to marketing your listings
As the industry continues to debate the way listings are marketed (or not) in the current climate, Troy Palmquist reflects on the potential move from digital to analog
by Troy Palmquist Jul 21
How to create a purpose-built brand for luxury real estate
While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don't forget to stay true to your authentic self
by Rebecca Francis Jul 21
The savvy agent's guide to working with athletes and celebrities
In Part 1 of her five-part series, Cara Ameer shares a case study from an early experience of working with professional athletes and team leadership
by Cara Ameer Jul 21
The rise of punk rock kindness: What Superman teaches us about content that sticks
From viral dogs to soft-hearted heroes, audiences are craving sincerity over spectacle, and smart brands are paying attention
by Jessi Healey Jul 20
10 easy daily marketing moves that build your brand and business
Building a brand doesn’t require a viral video or a billboard, Jimmy Burgess writes. It requires presence, intention and small moments stacked over time
by Jimmy Burgess Jul 20
Stale listing? Here's how to reset, refresh, relaunch: The Download
It's one of our readers' favorite topics right now, so we're rounding up great contributor insights from agents and brokers with boots on the ground to help you help your sellers
by Christy Murdock Jul 19
Even if you're a solo agent, it still pays to be a team player
You might work alone, but you weren’t meant to grow alone, broker and author Jessica Souza writes. Lean into collaboration and cooperation to boost your real estate career
by Jessica Souza Jul 19
As it turns out, ‘Superman’ has always been a real estate movie
In the new box-office blockbuster and past live-action iterations, the Man of Steel’s arch nemesis has always been bent on global land grabs
by Christy Murdock Jul 18
Strategies, schemes and shenanigans: Inman’s Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Christy Murdock Jul 18
5 reasons part-time agent doesn't mean rookie agent
Next time you’re working with a part-time agent, Jonathan Pressman writes, give them a chance to show you what they bring to the table before you jump to conclusions
by Jonathan Pressman Jul 17
Real estate’s secret weapon is radical personalization: Umansky
Radical personalization is the real differentiator that turns a transaction into a story and a client into an advocate, The Agency's Mauricio Umansky writes
by Mauricio Umansky Jul 17