Cara Ameer

Cara Ameer brings a unique perspective to real estate as a bi-coastal agent focusing on the Southern California and Northeast Florida markets with Coldwell Banker. She is an award-winning REALTOR, real estate media commentator, author, columnist, industry thought leader and speaker. Cara enjoys doing real estate commentary in print and on camera and is always at the ready to share her insights on a wide range of topics from insider advice, how to get the best deal when buying and selling, best practices as well as the latest trends and market data. Prior to selling real estate, Cara worked in the legislative and legal arenas including the United States Senate, American Bar Association and corporate legal departments. A real estate transaction can often be a confusing conundrum for the consumer. Cara aims to enlighten, empower and inform every customer she serves and offers straightforward, unfiltered advice so that buyers and sellers can make the best decision possible, armed with the best information and strategies available. She is an out of the box thinker that will develop unique approaches and solutions to every real estate situation. She believes every property tells a story and will develop that story across a variety of mediums when presenting a property for sale. Working in real estate since 2002, Cara has navigated through all cycles of real estate markets from pre to post crash, short sales, foreclosures, depreciating values, buyer's markets, seller's markets, challenging appraisals, difficult property inspections and complex repair issues. She has successfully managed real estate transactions and worked with buyers and sellers through the threat and aftermath of natural disasters, having experienced numerous tropical storms and hurricanes. Cara's diverse background allows for immense professional perspective and insight in handling a diverse range of properties and clientele. Whether it is working with a luxury property, second home, new construction, architecturally and/or historically significant home, investment property, general resale, condominium, townhome or vacant land, Cara has never met a challenge she didn't embrace. She thrives on being a highly responsive resource for those that she serves. She is passionate about attention to detail and takes a hands-on strategic approach to every transaction. Cara thrives on being a connector to people and resources and has developed a vast network of agents with a variety of specialties across the country and leverages the power of this network to the benefit of her customers, no matter where they may be moving to.

Opinion

Compass just declared independence from the MLS and took Redfin and Rocket with it

What does the new partnership mean, and how will it impact the real estate market at large?

Mar 4

Opinion

Buyers aren't flaky. The market is setting them up to walk away

Escalating costs and the impact of deferred maintenance mean that buyers and sellers aren't always on the same page, so buyers are walking away, bi-coastal luxury agent Cara Ameer writes

Feb 19

Opinion

The Compass-Anywhere deal is done. This Coldwell Banker agent has lingering questions

As the merger closed quickly, Cara Ameer offered questions that still haven't been answered and insights on the future possibilities

Jan 12

Opinion

The transparency crisis no one wants to talk about

Referral fees are just the starting point for a larger conversation real estate professionals need to have about transparency, Cara Ameer writes

Dec 11

Opinion

Buyer's agents charge too much? An agent's response to the CPC

The Consumer Policy Center still thinks commissions are too high. Cara Ameer writes that buyers and their agents should be allowed to determine the value of competent representation

Dec 3

How to help sellers prepare to list a tenant-occupied property

Working with a tenant-occupied property may be more hands-on than others, Cara Ameer writes. Be prepared to pivot based on the circumstances at hand

Oct 10

Selling a property with tenants living in it? Here's what to know

Understand that the home may not always look perfect, Cara Ameer writes, and you will have to roll with the punches as they come during the showing and sales process

Oct 9

Opinion

The Compass-Anywhere merger: Questions from a Coldwell Banker real estate agent

How will the Compass-Anywhere merger impact the lives of everyday real estate agents? Coldwell Banker's Cara Ameer has questions

Sep 30

Opinion

Looking back at Aug. 17: Are agents better off than we were a year ago?

No, the real estate world didn't end a year ago with implementation of the terms of NAR's commission settlement. However, it did change. Here's how, according to Cara Ameer

Aug 19

Putting it all together: The complete guide to working with athletes and celebrities

We've rounded up all five days of Cara Ameer's advice on working with high-end, high-profile, high-stakes clients from the worlds of sports and entertainment

Jul 26

How an agent becomes 'the chosen one' for celebrities and athletes

In Part 5 of her 5-part series, Cara Ameer provides insights for both renters and purchasers, plus strategies for ensuring you become the go-to for high-profile luxury clients

Jul 25

Be protective, proactive and prepared when working with celebrity clients

In Part 4 of her 5-part series, Cara Ameer offers strategies for providing high-level care that's specific to the requirements of high-profile clients

Jul 24

It's not all about the money: The savvy agent's guide to working with athletes and celebrities

In Part 3 of her 5-part series, Cara Ameer provides insight on the financial realities of working with high-profile clients and trusted members of their entourage

Jul 23

Don't be dazzled by the glamour when working with celebrity clients

In Part 2 of her 5-part series, Cara Ameer shares thoughts on providing discreet, confidential service to your high-profile clients

Jul 22

The savvy agent's guide to working with athletes and celebrities

In Part 1 of her five-part series, Cara Ameer shares a case study from an early experience of working with professional athletes and team leadership

Jul 21

Opinion

Trump's 1st 100 days in office and its impact on real estate

What the rest of this year will look like under Trump 2.0 with regard to real estate is anyone’s guess. Cara Ameer breaks down the possibilities, problems and opportunities

Apr 29

Opinion

Delayed Marketing Exempt Listings vs. portals: Who's right?

Real estate brokers need flexible business options to meet people where they are and help them make the decisions that work for their unique circumstances, Cara Ameer writes

Apr 18

It's time to reimagine off-market listings: Cara Ameer

A middle ground that provides choices for sellers and options for agents might be just what the industry needs to create movement in the market, broker Cara Ameer writes

Mar 19

Opinion

Will HUD Secretary Scott Turner be good for housing?

Broker and former US Senate legislative correspondent Cara Ameer offers issue-by-issue analysis of the confirmation hearing for Scott Turner, newly confirmed as HUD Secretary

Feb 5

Opinion

Eliminating 'Days on Market' will hurt clients — and your commission

With some calling for the removal of 'Days on Market' data on listings, broker Cara Ameer warns that consumers need context, insight and advice — and concealing the information is a disservice

Jan 21

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