Zeroing in on your ideal client, and determining how to help them, will allow you to develop better marketing strategies and make you more effective once you’ve connected
Enhance, optimize and fine-tune your online presence by using this social media refresh checklist for real estate from Inman's Christy Murdock
Sharing the latest funny photo is an almost irresistible impulse. However, if it crosses the line into marketing, you could be setting yourself up for financial consequences
Your marketing should be strategic, purposeful and professional. Here are some major marketing turnoffs that you should avoid
Test your real estate marketing knowledge and see if you're an expert or still a newbie
It’s not always possible to predict how the world — and therefore the market — will shift. What we can do is teach new agents how to navigate the changing tides
Do you know what to do to rise above a challenging market? Here's how to avoid the biggest mistakes agents are making right now
Opinion
Have we reached the point of no return when it comes to affordable housing? Dr. Lee Davenport and her guest, Georgia State University's Dr. Dan Immergluck, discuss the peril and possibilities
ChatGPT can be a useful tool, but it spits out a lot of bad advice. In Part 2 of the series, find out what seller information the AI gets wrong
Here are 5 common questions buyer clients ask agents, incorrect responses from ChatGPT, plus the correct response agents should use to avoid litigation
Want to take your client relationships to the next level and have some fun while doing it? Think client appreciation parties — with a twist
Opinion
Marketing doesn't just come from online platforms and social media. Some of the most important things you need can be found nearby
Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now
Opinion
The meltdown of Silicon Valley Bank sent shockwaves through the proptech industry. Here’s how to keep it from poisoning the well during the spring market
If your website is looking more Myspace than TikTok, it's probably time for a refresh. Here's how to get it done this week
Color can make a difference in everything from how you feel to how you’re perceived. Find out how to use it more effectively in your branding and marketing